Shutterfly, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Shutterfly, Inc. is an Internet-based publishing service that enables consumers to share, print and preserve their memories by using its technology-based platform and manufacturing processes. Headquartered in Redwood City, CA, the company offers a range of personalized photo-based products and services that enable consumers to upload, edit and share photos. In addition, Shutterfly, Inc. sells a variety of photo-based merchandise manufactured by third parties, such as mugs, mouse pads and coasters.
|Main Telephone||(650) 610-5200|
|Main Fax||(650) 654-1299|
Shutterfly, Inc. ContactsContacts (5/39)
|John B.||Senior Vice President & Chief Marketing Officer||CA|
Sample of Associated Brands
|Ishantha L.||Chief Product Officer & Senior Vice President||CA|
|Satish M.||Chief Technology Officer & Senior Vice President||CA|
|Christopher N.||President & Chief Executive Officer||CA|
|Christiane P.||Vice President, Investor Relations & Risk Management||CA|
|Wedding Paper Divas||*|
Who is the Senior Vice President & Chief Marketing Officer of Shutterfly, Inc.?
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Digital Opps: Wedding Paper Divas launches new campaign ahead of wedding season
Subject: Print, magazines, online, digital, direct
Brand: profile) that that specializes in wedding stationery.
Opportunity: Will continue its larger advertising presence since last year’s ad boost (research here) is leading to higher market share and growth, said Jeffrey Housenbold, president and CEO of parent Shutterfly, during the Q4 earnings call. Direct mail has been part of this strategy and the new “True to the Two of You” campaign includes a fairly large display presence, as well.
Therefore, with wedding season (April-mid-Oct.) already only months away, 20-30 something female focused sellers should go after campaign revenue. Last year, WPD’s display activity was highest Feb-Sept. 8, with a spike in May-June, according to Moat. Note that WPD recently launched new affordable luxury products as part of efforts to reinforce affordability perception and reach a wider millennial audience.
As such, wedding endemic sellers will continue to have a huge edge securing branding and direct response ad revenue, but shopping and entertainment sites are part of the mix too. Grab your net and catch these beautiful butterflies. No excuses, play like a champion. Lock it up!
Digital Breakdown: Banners, high impact and video have run on almost 600 publishers (<1% mobile) since the beginning of the year, 53% of which were placed programmatically. Wedding sites like marthastewartwedding.com, brides.com and theknot.com have been targeted the most, Moat repors. However, a large part of the mix also includes stylemeprety.com, honeyfund.com, yahoo.com, aol.com, oprah.com, sfgate.com, mtv.com and huffingtonpost.com.
Director, Internet Marketing – Wedding Paper Divas