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Cisco Systems, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Cisco Systems, Inc., headquartered in San Jose, CA, designs, manufactures and sells networking related products to the communications and information technology industry, and provides services associated with these products and their use. The company's products are installed at corporations, public institutions, telecommunications companies, and small businesses worldwide.

Main Telephone (408) 526-4000
Main Fax (408) 526-4100
Primary Address
170 West Tasman Drive
San Jose, CA 95134-1706
USA

Cisco Systems, Inc. Contacts

Contacts (5/55)
Name Title State
Rebecca J. Chief Information Officer CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (408) 526-4000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 170 West Tasman Drive
San Jose, CA
95134-1706
USA

Jim G. Vice President, Emerging Technologies Marketing & Chief Demonstration Officer CA
Marty P. Chief Intelligence Analyst - Investor Relations CA
Gary M. President & Chief Operating Officer CA
Chuck R. Chief Executive Officer CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Cisco Systems, Inc. ********
GETideas.org *

Agency Relationships


Brand Agency Service From To
***** *******, ***. ***** ********* AOR - public relations 2003 present
***** *******, ***. **** creative, digital unknown present
***** *******, ***. *** media buying & planning 2013 present
***** *******, ***. ******, *********** & ******** AOR - creative 2012 present
***** *******, ***. *** media buying & planning 2013 present

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DailyVista

Cisco wires in new Partner Marketing VP


Cisco appoints new marketing exec: Telecom giant Cisco Systems Inc. has announced multiple changes to its Worldwide Partner Organization.
 
Among the moves, San Jose, Calif.-based Cisco Systems has named Amanda Jobbins as vice president of partner marketing, succeeding Luanne Tierney, who left to join information technology company Juniper earlier this year.
 
Keith Goodwin, senior VP of Cisco’s Worldwide Partner Organization, stated in a blog post that Jobbins will lead a new partner marketing organization that is now under the Cisco Global Marketing organization.
 
As such, she will report directly to Chief Marketing Officer Blair Christie, and be an “active member” of Goodwin’s senior leadership team.
 
Former VP of Partner Marketing Luanne Tierney created the Cisco Partner Velocity conference and other initiatives that trained Cisco partners in such areas as marketing, sales and social media.
 
Christie became CMO in January after serving as SVP of global corporate communications (DailyVista article).
 
The List reports that Cisco Systems contracts several shops including the following agencies of record: New York-based Text 100 Public Relations for public relations, since 2007.
 
According to Nielsen, Cisco Systems allocated $63.5 million towards national advertising in 2010. About $26.5 million was spent on network television ads, about $21.6 million was spent on cable television ads and about $5.7 million was spent on Internet ads.

Cisco Systems Inc.
170 West Tasman Dr.
San Jose, CA 95134
(408) 526-4000
 
Amanda Jobbins
Vice President, Partner Marketing
(408) 526-4000
 
Peter Alexander
Vice President, Global Commercial Marketing
(408) 526-4000 / x. 7131
 
Blair Christie
Chief Marketing Officer, Worldwide Government Affairs
(408) 526-4000