InFocus Corporation | Company Profile, Marketing Contacts, Media Spend, Brands
InFocus Corporation designs, manufactures and markets award-winning digital projectors, technologies, and services. The company is based in Wilsonville, OR.
|Main Telephone||(503) 207-4700|
|Main Fax||(503) 207-1937|
InFocus Corporation ContactsContacts (4)
|Brady B.||Chief Marketing Officer||OR|
Sample of Associated Brands
|Mark H.||Chief Executive Officer||OR|
|Pippa E.||Director, Public Relations & Social Media||OR|
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InFocus names new CEO, board member
Global Marketing Manager Martin Flynn spoke with WinmoEdge about O'Malley's new position with InFocus, future marketing strategies and openness to new ideas.
"He is expected to have an influence on all areas of the business, including sales and marketing, but is expected to rely on his leadership team to continue to deliver the right marketing strategy and execution to provide the results expected of us by our shareholders," he said.
Flynn divulged the many marketing strategies and tactics that InFocus has utilized over its 20 year history. The company has implemented public relations, advertising, tradeshows and events, channel marketing, online marketing, direct response, retail POS, field marketing and viral marketing, among others.
He said that these initiatives, for the most part, won't change, but when O'Malley joins the company, InFocus' business plan and marketing strategy will include a stronger emphasis on the company's core products that are sold through commercial channels.
"We expect to continue utilizing print and online advertising, public and media relations, tradeshows, events and retail POS to drive brand awareness among consumers," Flynn said.
He said that at this time, InFocus is content with its current agency, but the company is "always open to new relationships and partnerships."