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Yamaha Corporation of America | Company Profile, Marketing Contacts, Media Spend, Brands




Yamaha Corporation of America is the North American operating unit of Yamaha Corporation. The company is a leading supplier of musical instruments and accessories in the U.S. Headquartered in Buena Park, CA, Yamaha Corporation of America is also a supplier of home audio and video equipment. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (714) 522-9011
Main Fax (714) 522-9961
Primary Address
6600 Orangethorpe Avenue
Buena Park, CA 90621
USA

Yamaha Corporation of America Contacts

Contacts (5)
Name Title State
Tak N. President CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (714) 522-9011
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 6600 Orangethorpe Avenue
Buena Park, CA
90621
USA

John S. General Manager - Pro Music Division CA
Rick Y. Senior Vice President & General Manager CA
Alex S. Director, Marketing - Yamaha Electronics CA
Roger E. Chief Marketing Director CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Clavinova *
Clavisoft *
Electone *
Midipiano *
Musicsoft *

Agency Relationships


Brand Agency Service From To
****** *********** ** ******* ***** **************, *** AOR - public relations 2010 present

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New Biz Brief: Yamaha picks new piano marketing lead


Subject: print, B2B magazines

Company: Yamaha Corporation of America, the Buena Park, Calif.-based North American unit of the Yamaha Corp., a leading supplier of musical instruments and accessories.

Opportunity: Named new manager of premium piano marketing with the intent to further its North American marketing reach, so those with B2B magazine experience should look for opportunities in the coming months. 

Additional Insight

Experience: Simon Oss has been appointed premium piano marketing manager for Yamaha Corporation of America. In his new role, Oss will oversee all marketing of Yamaha’s high end piano line throughout the US and help expand and deepen the company’s North American marketing reach. Oss’ focus will be on the S and CF series of concert grands and the full Bösendorfer line, which features eight models of grand pianos. Of his new poisiton, Oss said: “Yamaha premium pianos and Bösendorfer pianos are among the finest in the world, so it's a pleasure to play a leading role in spreading the word about these incredible instruments that are the pinnacle of Yamaha's tradition of fine piano crafting.”

Media Spend: According to Kantar Media, Yahama Corp. of America spent $875, 500 on measured media in 2013, up 30% from 2012. Most of this was spent on print ads (B2B magazines) and was distributed evenly throughout the year.

 Agency Relationships: Yamaha’s agency roster includes Giles Communications, LLC (AOR and public relations), according to The List.

Yamaha Corp. of North America 
6600 Orangethorpe Ave.
Buena Park, CA 90621
(714) 522-9011

John Shalhoup 
Chief Marketing Director
(714) 522-9011
jshalhoup@yamaha.com

Simon Oss 
Manager, Premium Piano Marketing
(714) 522-9011