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Philips North America | Company Profile, Marketing Contacts, Media Spend, Brands




Philips Electronics North America Corporation is the US arm of Royal Philips Electronics that makes and markets TVs, audio and video products, and PC peripherals. The company operates in three divisions: Consumer Lifestyle, Lighting, and Healthcare. Philips Electronics North America Corporation is headquartered in Andover, MA.

Main Telephone (978) 687-1501
Main Fax (978) 689-8295
Primary Address
3000 Minuteman Road
Andover, MA 01810
USA

Philips North America Contacts

Contacts (5/41)
Name Title State
Brent S. Chief Executive Officer, Philips North America MA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (978) 687-1501
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3000 Minuteman Road
Andover, MA
01810
USA

Pam D. Chief Financial Officer - Image Guided Therapy Group MA
Greg G. Vice President & Chief Marketing Officer - Home Monitoring MA
Stephen O. Senior Vice President & Global Chief Information Officer MA
Pieter N. Chief Executive Officer, Chief Marketing Officer & Executive Vice President CT

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Dictation Systems *
Magnavox *
Magnavox DVD *
Marantz *
Philips ******

Agency Relationships


Brand Agency Service From To
******* ****** ******* public relations unknown present
******* ***** ***** ***** media buying & planning 2011 present
******* ****** ********* creative 2006 present
******* ****** & ****** creative unknown present
******* ************ ****** & ****** creative unknown present

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UPDATE: Philips picks Ogilvy to handle global creative


Philips has handed its global creative duties to Ad Age reports.

DDB had been the lead creative agency on the business since 2003, after Philips consolidated its work with the Omnicom agency.

Last Month, Philips divided its global media chores between Havas’ article). Carat, which has worked with Philips for eight years on all of its main categories of business – including health-care, lighting and lifestyle – lost a major piece of its account to MPG.

Philips, the world's largest lighting maker and a top three hospital equipment maker, is Europe's biggest consumer electronics producer. The company competes with Samsung and LG Electronics, among others, in consumer electronics, and with General Electric and Siemens in the hospital and lighting markets.

The company’s U.S. headquarters are in Andover, Mass.

According to Nielsen, Philips spent $32.6 million on advertising in 2010, with almost $13 million going towards network television ads. About $4.5 million was also spent on cable television ads and another $3.9 million was spent on national magazine ads.


Philips Electronics North America Corporation
3000 Minuteman Rd.
Andover, MA 01810
(800) 223-1828
 
Mr. Jacopo D’Alessandris
Vice President & Head, Marketing, Public Relations, Consumer Care & Online – North America
(800) 223-1828
jacopo.dalessandris@philips.com
 
Susie Fahey
Manager, Marketing Services
(800) 223-1828
susie.fahey@philips.com
 
Michael Schwartz
Manager, Marketing – North America
(800) 223-1828
michael.schwartz@philips.com
 
Ron Tiktin
Director, Marketing
(203) 973-0200
ron.tiktin@phillips.com
 
Mr. Nazik Almahdi
Social Media Manager
(203) 973-0200
nazik.almahdi@phillips.com