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Dell Technologies | Company Profile, Marketing Contacts, Media Spend, Brands




Dell Inc. designs, develops, manufactures, markets, sells and supports a range of computer systems and services that are customized to customer requirements. These include enterprise systems, client systems, printing and imaging systems, software and peripherals, and global services. Dell was the first computer company to eliminate the middleman and sell its product directly to consumers. Products are for sale on the company's web site and catalog.

Main Telephone (512) 338-4400
Main Fax
Primary Address
One Dell Way
Round Rock, TX -2244
USA

Dell Technologies Contacts

Contacts (5/89)
Name Title State
Marius H. Chief Commercial Officer & President, Enterprise Solutions TX
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (512) 338-4400
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Dell Way
Round Rock, TX
-2244
USA

Michael D. Chairman & Chief Executive Officer TX
Jeff C. Vice Chairman, Operations & Technology TX
Karen Q. Senior Vice President & Chief Marketing Officer TX
John S. President, Software Group TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Latitude ********
OptiPlex ******
PowerEdge *******
Dell Technologies ********
Vostro ********

Agency Relationships


Brand Agency Service From To
********* ******** media buying & planning unknown present
**** ************ ******* creative 2003 present
**** ************ *********, *** multicultural unknown present
**** ************ ***, ***. digital 2009 present
**** ************ **** ****** ********* creative, digital, social & events unknown present

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DailyVista

Dell hires HP marketer as new Marketing VP for IT, biz solutions unit


, the computer giant’s global IT services and business solutions unit, appointed Hewlett-Packard marketer Mona Charif to lead marketing and communications across all the company's business lines.

As vice president of marketing, Charif, with 20 years of IT experience, is responsible for marketing strategy, branding, corporate events, sponsorships, internal and external communications, and demand generation and sales enablement. She reports to Chief Sales Officer David Lee.

“Mona (pictured left) is a recognized leader with proven success driving marketing programs in the IT services industry,” Lee stated in a
. “Her expertise makes her a natural extension of our team, and her leadership and creativity will help ensure that our vision and strategy is communicated clearly and consistently to the industry, our customers and our team members.”

Most recently, Charif led all marketing for


Charif joins Dell during its shift to enterprise from the consumer PC arena, which continues to struggle. The company reported in August that revenue from its consumer business fell 22 percent during the second quarter, compared to a year ago.

In comparison, Dell Services
almost $1 billion in new customer wins and expanded offerings for existing customers during Q2. The business grew three percent to 2.1 billion, driven by seven percent growth in Support and Deployment and 35 percent growth in Security.

“Across industries, companies need solutions that boost customer service and help them stay ahead of the competition while streamlining business to cut costs and improve the bottom line,” Steve Schuckenbrock, president of Dell Services, stated in a release. “Dell is establishing that it can go into any market or customer segment and help with this through transformative technology and services.”

Dell just
, one of the largest providers of IT management software with $857 million in annual sales. Quest is the foundation of a $1 billion-plus annual revenue software business, according to Dell.

This acquisition is the latest in several enterprise deals for Dell. Since February, Dell has announced six transactions, including


Twenty-year industry veteran Marius Haas (pictured right) recently
Dell as president of Enterprise Solutions from HP. He is responsible for worldwide engineering, design, development and marketing of Dell enterprise products, including servers, networking and storage systems.

“As we continue to drive our end-to-end solutions strategy, Marius’ impressive mix of business, operational and strategic expertise is a great fit,” Michael Dell, chairman and chief executive officer, said in a statement. “We’re rapidly building on the strength of our leading portfolio of servers, storage and networking, and Marius will help accelerate that journey.”

Haas succeeded Brad Anderson, who has led Dell’s Enterprise Solutions since joining the company in 2005.

Yesterday, Hass and other senior Dell executives
an enterprise strategy update online.

Earlier this year, Dell moved its consumer advertising back to WPP’s
, which already was the computer marketer’s global AOR for brand work. DailyVista has been unable to verify which agencies are working on the enterprise side.

Round Rock, Texas-based Dell’s advertising spend has fallen during the past three years, according to Kantar Media. Last year, the computer maker spent almost $209 million, down from $305.5 million in 2009.


Dell Inc.
One Dell Way
Round Rock, TX 78682
(512) 338-4400

Marius Haas
President – Enterprise Solutions Group
(512) 338-4400
marius_haas@dell.com

Steve Schuckenbrock
President – Dell Services
(512) 338-4400
steve_schuckenbrock@dell.com

David Lee
Chief Sales Officer – Dell Services
(512) 338-4400
david_a_lee@dell.com

Mona Charif
Vice President, Marketing – Dell Services
(512) 338-4400
mona_charif@dell.com