Microsoft Corporation | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in Remond, WA, Microsoft is leading the world in computing software, operating systems, and solutions. The company is comprised of three core divisions: Business, Entertainment & Devices, and Platform Products & Services. Microsoft products are marketed all over the world. The proprietary Windows system was first marketed in 1985. Other Microsoft branded products includes business and office tools, servers, video games, Internet services, and mobile phone content. **Microsoft and AOL have made an agreement that AOL will take over responsibility for display, video ads, and mobile sales in the U.S. and other markets. Microsoft Bing search will provide search results and advertising on AOL's properties.****We have been unable to verbally confirm all contacts provided in this profile in the past 120 days.**
|Main Telephone||(425) 882-8080|
|Main Fax||(425) 936-7329|
Microsoft Corporation ContactsContacts (5/198)
|Rick R.||Chief Research Officer, Microsoft Research||WA|
Sample of Associated Brands
|Bradford S.||President & Chief Legal Officer||WA|
|Satya N.||Chief Executive Officer||WA|
|Chris C.||Chief Marketing Officer||WA|
|Mike N.||Corporate Vice President & Chief Marketing Officer||WA|
|***.***||*****||AOR - media buying & planning||2014||present|
|****||*****||AOR - media buying & planning||2014||present|
|****||****** ***** ******* - ********** *****||Digital, Media Planning||2014||present|
|******** ********||*****||AOR - media buying & planning||2014||present|
|******** ********||*** *********** ******||creative, digital, social||2012||present|
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Microsoft appoints former Best Buy exec to head its Consumer Channels Group
Subject: traditional, digital, online, outdoor, social media, B2B
Company: Microsoft, the leading computing software, operating systems and solutions company.
Opportunity: Hired new VP of consumer channels group in expanded effort to increase Microsoft products’ appeal. Be sure your approach ties Microsoft products to innovation and highlights the brand’s value.
Experience: Microsoft has appointed a new corporate vice president of consumer channels group, Jude Buckley. Buckley most recently served as chief commercial officer of Best Buy, a position he resigned in May after only six months. In his new role, Buckley will be responsible for Microsoft’s sales and marketing activities with OEMs, operators and retail partners. This appointment comes just after the announcement that Microsoft plans to layoff 18,000 employees in the next 12 months.
CMO Chris Capossela had been functioning as interim head of the consumer channels group, which was created in 2009. When Buckley takes over the role, he will report to Kevin Turner, chief operating officer. According to Turner, the focus going forward will be on “selling to businesses, selling to consumers and selling to advertisers.” As DailyVista pointed out earlier this year, your approach should focus on broader consumer and business focused campaigns that tie Microsoft to innovation as the company tries to drive awareness of its products and gain a higher percentage of marketshare from competitors (research here).
Media Spend: In 2013, Microsoft’s media spend was approximately $846.4 million, up $156 million from 2012 and $286 million from 2011. While Microsoft is streamlining its business, media spend continues to grow year-over-year, so look for opportunities as the company tries to highlight and deliver its value through advertising and other channels.
Agency Relationships: As DailyVista reported in April, Microsoft recently updated its agency roster. Interpublic shops like here).
One Microsoft Way
Redmond, WA 98052
Executive Vice President & Chief Marketing Officer
Chief Operating Officer