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Walt Disney World Parks & Resorts | Company Profile, Marketing Contacts, Media Spend, Brands




Walt Disney World Parks and Resorts, based in Lake Buena Vista, FL, is the division of the Walt Disney Company that designs, constructs, and manages the company's theme parks and resorts. The company's managed parks and resorts include: the Disneyland Resort, the Walt Disney World Resort, the Tokyo Disney Resort, the Disneyland Resort Paris, the Hong Kong Disneyland Resort, and the Disney Cruise Line. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (407) 824-2222
Main Fax (407) 566-5401
Primary Address
Post Office Box 10000
Lake Buena Vista, FL 32830-1000
USA

Walt Disney World Parks & Resorts Contacts

Contacts (5/56)
Name Title State
George K. President FL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (407) 824-2222
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 10000
Lake Buena Vista, FL
32830-1000
USA

Glen T. Vice President & Chief Information Security Officer FL
Ken P. Senior Vice President & General Manager - Disney Vacation Club & Adventures by Disney FL
Jim M. Senior Vice President - Next Generation Experience FL
Lisa B. Senior Vice President, Destination Marketing Strategy FL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Disney's All-Star Resorts *
Disney's Animal Kingdom Lodge *
Disney's Beach Club Resort *
Disney's BoardWalk Resort *
Disney's Caribbean Beach Resort *

Agency Relationships


Brand Agency Service From To
**** ****** ***** **** digital, digital print fulfillment 2001 present
**** ****** ***** ***** ****** ********* public relations unknown present
**** ****** ***** ***** & ******* *** ********* multicultural 2005 present
**** ****** ***** ***** & ******* ****** ******** & ********** Creative unknown present
**** ****** ***** ***** & ******* *** *********** ****** creative, digital 2008 present

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DailyVista

Score 51 – Close Watch: Walt Disney Parks promotes global marketing EVP amid summer push


 

Subject: TV, digital, sponsorship, experiential, print, magazine, outdoor, online, social media, radio

Company: Walt Disney Parks and Resorts, the largest theme park operator in the US, by park attendance. It’s one of The Walt Disney Company’s major business segments. 

Opportunity: Promoted 24-year Disney vet Jill Estorino to EVP of global marketing and sales ahead of the peak summer season. She will be relocating from Shanghai, where

There could be no connection between any of these variables and Parks and Resorts potentially being in play, but we’re  watching this account closely and think you should too. In the meantime, use Estorino’s promotion to segue a congrats introduction into a new business pitch to test the waters.

Sellers – Carat handles Parks and Resorts’ media planning and buying, according to The List.

Additional Insight

Experience: Most recently, Estorino was SVP of marketing and sales for Asia Pacific. Before joining the team in Asia, she was SVP of marketing and strategy for Parks and Resorts’ domestic parks.

Estorino succeeds Leslie Ferraro, who was appointed president of Disney Consumer Products in May. 

Media Spend: Parks and Resorts spends more than $100 million annually on advertising, with more than half of the budget going to TV. Spending skews towards Q4 and Q1 to drive holiday visits and ticket purchases for summer vacations.

TV Breakdown: Last year, $111 million went to national TV ads (16,129 national airings), up from $43.2 million in 2013 (9,765 national airings), iSpot.tv reports. Since January, $45.3 million has been spent on 11,869 airings (see targeting right) compared to $90.7 million on 10,896 (includes the XXII Winter Olympics) over the same period last year. 

Digital Breakdown: Since January, Parks and Resorts has run most of its desktop display on lifestyle, portal and weather publishers, while mobile skews heavily towards lifestyle. Sites reporting the most activity include babble.com, viator.com, travelandleisure.com, blackplanet.com, kayak.com, bet.com, united.com and tripadvisor.com, according to Moat.

In comparison, over the same period last year portal, sports, entertainment and media dominated desktop activity. The majority of mobile display was with portal and game sites. 

Walt Disney World Parks & Resorts
Post Office Box 10000
Lake Buena Vista, FL 32830-
(407) 824-2222

Jill Estorino 
Executive Vice President, Marketing & Sales
(407) 824-2222
jill.estorino@disney.com

Lisa Becket
Senior Vice President, Marketing – Walt Disney World Resort & Disney World Resort
(407) 824-2222
lisa.s.becket@disney.com