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Herff Jones Company of Indiana, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Herff Jones, based in Indianapolis, IN, is a leader in scholastic symbols of achievement. The company, founded in 1920, produces yearbooks, class rings, caps and gowns, graduation announcements, maps and awards. Herff Jones has facilities throughout North America.

Main Telephone (317) 297-3740
Main Fax (317) 329-3308
Primary Address
4501 West 62nd Street
Indianapolis, IN 46268
USA

Herff Jones Company of Indiana, Inc. Contacts

Contacts (2)
Name Title State
Ginger P. Vice President & Chief Marketing Officer IN
Sample of Associated Brands
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Email: *****@*******.***
Main Phone: (317) 297-3740
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 4501 West 62nd Street
Indianapolis, IN
46268
USA

Joe S. President IN

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Herff Jones Company of Indiana, Inc. *

Agency Relationships


Brand Agency Service From To
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Achievement product maker Herff Jones' rebrands as Varsity Brands, creates new engagement, activa...


Company: Herff Jones Company of Indiana, Inc.), producer of educational achievement, sports accolades, and gear brands.

Opportunity: The education product and service provider rebranded its umbrella organization to better reflect its growth strategyEngage Varsity Brands,the umbrella for Herff Jones, Varsity Spirit, and BSN Sports, across upcoming engagement and activation opportunities with the education market, including a focus on teachers, sports coaches and students before school gets back in session this fall.

Keys to Know: The company’s comprehensive rebranding effort follows bringing all the businesses under Varsity Brands in May. The changes to each brand includes the following: 

- The legacy Herff Jones retained its name and received a new tagline “A Varsity ACHIEVEMENT Brand”
- Youth athletic gear brand BSN SPORTS also retained its name, with a new tagline, “A Varsity SPORT Brand”
- Cheerleading gear brand Varsity was renamed Varsity Spirit, to differentiate it from the overall Varsity Brands’ enterprise name.

Note that the company promoted Don Rescigno from director of marketing to VP of marketing and product development last July. He joined the company in 1999.

Varsity Brands (Herff Jones Company of Indiana, Inc.)
4501 West 62nd Street
Indianapolis, IN 46268
(317) 297-3740

Jeff Webb
Chief Executive Officer
(317) 297-3740

Don Rescigno
Vice President, Marketing & Product Development – Herff Jones
(317) 297-3740