Herff Jones Company of Indiana, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Herff Jones, based in Indianapolis, IN, is a leader in scholastic symbols of achievement. The company, founded in 1920, produces yearbooks, class rings, caps and gowns, graduation announcements, maps and awards. Herff Jones has facilities throughout North America.
|Main Telephone||(317) 297-3740|
|Main Fax||(317) 329-3308|
Herff Jones Company of Indiana, Inc. ContactsContacts (2)
|Ginger P.||Vice President & Chief Marketing Officer||IN|
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|Herff Jones Company of Indiana, Inc.||*|
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Achievement product maker Herff Jones' rebrands as Varsity Brands, creates new engagement, activa...
Company: Herff Jones Company of Indiana, Inc.), producer of educational achievement, sports accolades, and gear brands.
Opportunity: The education product and service provider rebranded its umbrella organization to better reflect its growth strategy. Engage Varsity Brands,the umbrella for Herff Jones, Varsity Spirit, and BSN Sports, across upcoming engagement and activation opportunities with the education market, including a focus on teachers, sports coaches and students before school gets back in session this fall.
Keys to Know: The company’s comprehensive rebranding effort follows bringing all the businesses under Varsity Brands in May. The changes to each brand includes the following:
- The legacy Herff Jones retained its name and received a new tagline “A Varsity ACHIEVEMENT Brand”
- Youth athletic gear brand BSN SPORTS also retained its name, with a new tagline, “A Varsity SPORT Brand”
- Cheerleading gear brand Varsity was renamed Varsity Spirit, to differentiate it from the overall Varsity Brands’ enterprise name.
Note that the company promoted Don Rescigno from director of marketing to VP of marketing and product development last July. He joined the company in 1999.
Varsity Brands (Herff Jones Company of Indiana, Inc.)
4501 West 62nd Street
Indianapolis, IN 46268
Chief Executive Officer
Vice President, Marketing & Product Development – Herff Jones