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Cessna Aircraft Company | Company Profile, Marketing Contacts, Media Spend, Brands




Cessna Aircraft Company manufactures business jets, utility turboprops, and small single-engine planes. Cessna's planes are typically used for commercial, personal and small-business applications. The company is headquartered in Wichita, KS. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (316) 831-2000
Main Fax
Primary Address
Post Office Box 7706
Wichita, KS 67277-7706
USA

Cessna Aircraft Company Contacts

Contacts (4)
Name Title State
Mark P. Vice President, Sales KS
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (316) 517-6000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 7706
Wichita, KS
67277-7706
USA

Kimberly W. Director, Marketing & Strategy - Parts & Accessories, EZ-GO KS
Rhonda F. Director, Marketing Operations KS
Shane M. Senior Marketing Manager KS

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Caravan Utility Aircraft *
Cessna Pilot Centers *
Cessna Skyhawk *
Citation *
Cessna Aircraft Company *

Agency Relationships


Brand Agency Service From To
****** ******** ******* ***** & ****** creative 2005 present

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DailyVista

Rumor: Cessna moves media account ahead of product launches?


Subject: Magazine, print, digital, outdoor, sponsorship

Company: became a brand of Textron, which also makes Bell helicopters and E-Z-Go golf carts.

Opportunity: We hear media planning and buying has moved from Publicis’s Optimedia to investing in new products to take advantage of the post recession rebound in the luxury aviation market. For example, the large-cabin business jet Citation Longitude will debut later this year and a larger Longitude is slated for late 2017. 

Additional Insight

Digital Breakdown: Cessna’ display activity has been down this year compared to 2014. Since January, only two ads have run with two publishers (<1% mobile) compared to seven ads with seven publishers over the same period last year. The most activity in 2014 came from pgatour.com. So, the decline in activity makes some sense because Cessna’s three-year deal with the PGA Tour ended this year.

Besides pgatour.com, most of Cessna’s desktop activity since Jan. 2014 has been with reference, local paper and movie publishers. Domains reporting the highest activity include flightsim.com, monster.com, seattlepi.com, movietickets.com and topix.com.

Cessna Aircraft Company
One Cessna Boulevard
Wichita, KS 67215
(316) 517-6000

 

Kriya Shortt 
Senior Vice President, Sales & Marketing – kshortt@cessna.textron.com

Scott Ernest
President & Chief Executive Officer – Textron Aviation
(316) 517-6000
sernest@cessna.textron.com