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QuikTrip Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




QuikTrip is a chain of convenience stores/gas stations primarily found in the Midwestern and Southern United States. Quiktrip locations are larger than the average gas station, offering anywhere from 6 to 24 gas pumps and a large retail space inside. The company is headquartered in Tulsa, OK.

Main Telephone (918) 615-7700
Main Fax
Primary Address
4705 South 129th East Avenue
Tulsa, OK 74134
USA

QuikTrip Corporation Contacts

Contacts (5/9)
Name Title State
Chuck B. Vice President, Marketing & Convenience Store Sales OK
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (918) 615-7700
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 4705 South 129th East Avenue
Tulsa, OK
74134
USA

Chris T. Director, Technology OK
Bryan G. Director, Marketing & Business Intelligence OK
Mike T. Manager, Public & Government Affairs OK
Cindy R. Marketing Manager OK

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
QuikTrip Corporation *******

Agency Relationships


Brand Agency Service From To
******** *********** ***, ***. Media Buying, Media Planning 2016 present

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WinmoEdge

Campaign Imminent: QuikTrip moving creative, media to VML


Subject: Outdoor, radio, TV, digital, online

Company: Winmo profile), Tulsa, OK-based convenience store chain with about 700 stores, most of which are in the Southeast and Midwest.

Opportunity: WPP’s VML, Kansas City has been hired as creative and media AOR, effective May 2. Therefore, sellers should start making introductions to VML so they’ll be notified when staff transition to the account and planning discussions are ready to begin. For now,  inquiries are being directed to Kristen Sikorski, channel supervisor. Q3 is traditionally QuikTrip’s top advertising period to reach drivers during peak travel season, so look for a new campaign to break then.

Outdoor, radio and spot TV historically make up the bulk of QuikTrip’s ad budget. But keep in mind that direct response mobile and video display activity has been higher the past year. It’s likely this trend will continue given the high ROI benefits of using mobile to reach specific types of millennial drivers at the right time. 

Additional Insight

Incumbent: The Richards Group has handled creative and media since 2002, according to The List. 

Media Spend: $4.7 million went to measured media last year, down 10.5% from $5.2 million in 2014, according to Kantar Media. Since 2013, about $2.3 million of QuikTrip’s annual ad budget goes to outdoor ads. The remainder mostly goes to national spot radio and spot TV ads. 

Digital Breakdown: During the last 12 months, most of Quik Trip’s display presence has been video. Specifically, seven video ads have run on about 775 publishers compared to 24 banners and high impact ads appearing on 140 sites (55% mobile), according to Moat.

Video ads have appeared mostly on news and entertainment publishers like runt-of-the-web.com, wresstlinginc.com, snopes.com, sparknotes.com, seattlepi.com, ajc.com, sportingnews.com, wunderground.com. 

Desktop has run primarily on health/fitness and news publishers like lifescript.com and dallasnews.com, while mobile is targeting news and tech sites such as macworld.com and pcworld.com. 

Winmo profile)
4705 South 129th East Ave.
Tulsa, OK 74134
(918) 615-7700

Cindy Riddle
Marketing Manager
(918) 615-7700
criddle@quiktrip.com

Kristen Sikorski
Channel Supervisor – VML
(816) 283-0700
kristen.sikorski@vml.com