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Xcel Energy, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Xcel Energy, Inc. is a public electricity and natural gas utility company that serves customers throughout the midwestern and western United States. The company is headquartered in Minneapolis, MN.

Main Telephone (612) 330-5500
Main Fax (612) 330-2900
Primary Address
414 Nicollet Mall
Minneapolis, MN 55401
USA

Xcel Energy, Inc. Contacts

Contacts (5/14)
Name Title State
David H. Vice President & Chief Information Officer MN
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (612) 330-5500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 414 Nicollet Mall
Minneapolis, MN
55401
USA

Ben F. President & Chief Executive Officer MN
Doug B. Vice President, Public Affairs CO
Pam F. Director, Employee Communications MN
David P. Director, Strategic Corporate Communications, Public Relations & Advertising MN

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Xcel Energy, Inc. *******

Agency Relationships


Brand Agency Service From To
**** ******, ***. ******** AOR - digital unknown present
**** ******, ***. ********** public relations 2011 present
**** ******, ***. ******** Creative, Digital, Media Buying, Media Planning 2016 present

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Who is the Vice President & Chief Information Officer of Xcel Energy, Inc.?

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WinmoEdge

Campaign Imminent: Xcel Energy hires Yamamoto as advertising AOR


Subject: Print, TV, outdoor, sponsorship, onlin, digital

Company: Winno profile), Minneapolis-based utility company serving more than 3 million electric customers and almost 2 million natural gas customers in Colorado, Michigan, Minnesota, New Mexico, North Dakota, South Dakota, Texas and Wisconsin.

Opportunity: Handed a three-year advertising AOR contract to Denver Business Journal that the first ads from Yamamoto will break in the second half of the year, so West and Midwest sellers should start making introductions now. 

Excel has spent about $5 million annually on measured media since 2014. Most of the budget goes to newspaper, spot TV and out-of-home ads, according to Kantar Media.

Additional Insight

Incumbent: Denver-based Vladimir Jones was AOR since 2006, according to The List. 

Digital Breakdown: During the last year, Xcel has run desktop on news, entertainment and sports sites, while mobile centered more on news, entertainment and hobby publishers. Top targeted sites include cbslocal.com, nhl.com, denverbronocos.com, ndtv.com and gsn.com, Moat reports.

Video has only run on vikings.com. 

Winno profile)
414 Nicollet Mall
Minneapolis, MN 55401
(612) 330-5500

David Pendery
Director, Public Relations & Advertising
(612) 330-5500
david.pendery@xcelenergy.com

Nicole Leary
Account Director - Yamamoto
(612) 573-6217