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TXU Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




TXU Corporation operates as a holding company that manages a portfolio of competitive and regulated energy and utility businesses in Texas. The company, headed in 1883, is headquartered in Dallas, TX.

Main Telephone (214) 812-4600
Main Fax (214) 812-4651
Primary Address
1601 Bryan Street
Suite 34-068
Dallas, TX 75201-3411
USA

TXU Corporation Contacts

Contacts (5/12)
Name Title State
Sydney S. Chief Marketing Officer TX
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (214) 812-4600
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1601 Bryan Street
Suite 34-068
Dallas, TX
75201-3411
USA

Jim B. Chief Executive Officer TX
Aaron M. Vice President, Technology TX
Peter Z. Director, Marketing TX
Kelley H. Director, Customer Marketing TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
TXU Corporation *

Agency Relationships


Brand Agency Service From To
*** *********** ***** ***** media buying & planning unknown present
*** *********** *** ******** *****, ***. AOR - creative 2011 present

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DailyVista

Texas TV, Digital Opps Update: TXU Energy's new media agency only handling offline


Subject: Direct response, loyalty, e-mail, TV, digital, online, outdoor, sponsorship

Company: TXU Energy, one of the largest electricity retailers in Texas, with about 1.7 million customers. 

Update (6/30): We’ve learned that TXU’s new media AOR, Mediahub, the media arm of Interpublic's Camelot Communications will continue to manage digital media. 

Mediahub succeeded Asher Media

Below originally published 7/22

Opportunity: TXU, No. 160 in the consumes the most power in the US, meaning awareness and differentiation is crucial. 

Note that Mediahub has been on a roll lately. The shop recently picked up Scotts and Royal Caribbean (research here).

Additional Insight

Media Spend: TXU spent $19.6 million on measured media last year, up from $11 million annually in 2013 and 2012. About 80% of 2013′s budget was split evenly between TV and online advertising. Most of the remainder, about 7%, went to out-of-home (OOH).

Digital Breakdown: Since January, TXU has run 15 display ads with 319 publishers (<1% mobile), 68% of which was purchased directly with sites versus going through an ad network or exchange. In comparison, in 2014 18 ads ran with only 83 publishers (4% mobile), according to Moat.

This year, the vast majority of desktop display activity is with media, followed by large/local paper publishers like wfaa.com and khou.com. Mobile display is almost non-existent but it looks like TXU ran a test during the last week of March with wfaa.com. 

New CMO: After a one-year hiatus from TXU, Seiger returned as CMO last summer. Before re-joining TXU, she was La Quinta's VP of consumer insights, analytics and business intelligence for about one-year. Previously, she was TXU's director of consumer insights, brand management and marketing, where she built the company's consumer insight function and launched the new TXU Energy brand in 2010.

Seiger succeeded Michael Grasso, who became Sunrun's CMO this summer (research here).

TXU Corporation
1601 Bryan St.
Suite 03-044
Dallas, TX 75201
(214) 812-4600

Sydney Seiger
Chief Marketing Officer
(214) 812-4600
sydney.seiger@txu.com