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Six Flags Entertainment Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Six Flags Entertainment Corporation is one of the worlds largest chains of theme parks and amusement parks, based on the number of properties located throughout the U.S., Mexico, and Canada. The company's corporate headquarters are located in New York, NY.

Main Telephone (212) 652-9403
Main Fax (405) 475-2555
Primary Address
230 Park Avenue
16th Floor
New York, NY 10169
USA

Six Flags Entertainment Corporation Contacts

Contacts (5/18)
Name Title State
Jim R. Chairman, President & Chief Executive Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 652-9403
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 230 Park Avenue
16th Floor
New York, NY
10169
USA

John D. Chief Financial Officer NY
John F. President NJ
David M. Senior Vice President, Corporate Alliances NY
Brett P. Senior Vice President, Marketing & Sales NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Six Flags, Inc. ********

Agency Relationships


Brand Agency Service From To
*** *****, ***. ****** ******** media planning & buying 2015 present

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Who is the Chairman, President & Chief Executive Officer of Six Flags Entertainment Corporation?

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DailyVista

Q4-Q3 Media Opps: Six Flags moves media to Moroch


Subject: TV, digital, online, social media, video, print, radio, outdoor, sponsorship

Company: Six Flags (Winmo profile)

OpportunityMoved its $30-$40 million media planning and buying account from IPG’s season pass/membership push started earlier than usual. As such, look for direct response revenue sooner, especially around the holidays for gifting. Season pass and membership sales are crucial because these visitors are Six Flags’ most valuable guests. In fact, CFO John Duffey said in the Q1 call that these guests are almost double the revenue and cash flow of a single-day visitor and “provide an excellent hedge against bad weather.” 

An advantage should go to sellers with heavy engagement rates among kids, moms and younger millennials. Also, Six Flags has run more video this year than in the past, an area that could be expanded on in 2016.

Additional Insight

Media Spend: Six Flags spent $30 million on measured media last year, down 21% from $37.7 million in 2013. Spot TV receives the bulk of budget, followed by display, outdoor, newspapers and radio.

Digital Breakdown: Six Flags has run 69 standard ads, 17 high impact ads and 12 video ads on 271 publishers (86% mobile), 56% of which was placed programmatically versus site direct. Most desktop and mobile activity came in June-July, Moat reports. These ads are largely targeting news and arts & entertainment sites. Top publishers include masnbc.com, whitepages.com, cbslocal.com, vh1.com, hellobeautiful.com and globalgrind.com.

Video, on the other hand, didn’t start running until October. It’s mostly targeting news but education, technology, sports and arts & entertainment sites are part of the mix, as well.

(972) 595-5000

Brett Petit
Senior Vice President, Marketing
(972) 595-5000
bpetit@sftp.com

Mark Kupferman
Vice President, Insights & Interactive Marketing
(972) 595-5000
mkupferman@sftp.com

Holly Rodriguez
Director, Media Planning – Moroch
(214) 520-9700
hrodriguez@moroch.com