Six Flags Entertainment Corporation | Company Profile, Marketing Contacts, Media Spend, Brands
Six Flags Entertainment Corporation is one of the worlds largest chains of theme parks and amusement parks, based on the number of properties located throughout the U.S., Mexico, and Canada. The company's corporate headquarters are located in New York, NY.
|Main Telephone||(212) 652-9403|
|Main Fax||(405) 475-2555|
Six Flags Entertainment Corporation ContactsContacts (5/17)
|Jim R.||Executive Chairman||NY|
Sample of Associated Brands
|David M.||Senior Vice President, In-Park Services||NY|
|Brett P.||Senior Vice President, Marketing & Sales||NY|
|Stephanie B.||Vice President, Strategic Marketing & Partnerships - North America||NY|
|Six Flags, Inc.||********|
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Who is the media planning & buying agency of Six Flags Entertainment Corporation?
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Q4-Q3 Media Opps: Six Flags moves media to Moroch
Subject: TV, digital, online, social media, video, print, radio, outdoor, sponsorship
Company: Six Flags (Winmo profile)
Opportunity: Moved its $30-$40 million media planning and buying account from IPG’s season pass/membership push started earlier than usual. As such, look for direct response revenue sooner, especially around the holidays for gifting. Season pass and membership sales are crucial because these visitors are Six Flags’ most valuable guests. In fact, CFO John Duffey said in the Q1 call that these guests are almost double the revenue and cash flow of a single-day visitor and “provide an excellent hedge against bad weather.”
An advantage should go to sellers with heavy engagement rates among kids, moms and younger millennials. Also, Six Flags has run more video this year than in the past, an area that could be expanded on in 2016.
Media Spend: Six Flags spent $30 million on measured media last year, down 21% from $37.7 million in 2013. Spot TV receives the bulk of budget, followed by display, outdoor, newspapers and radio.
Digital Breakdown: Six Flags has run 69 standard ads, 17 high impact ads and 12 video ads on 271 publishers (86% mobile), 56% of which was placed programmatically versus site direct. Most desktop and mobile activity came in June-July, Moat reports. These ads are largely targeting news and arts & entertainment sites. Top publishers include masnbc.com, whitepages.com, cbslocal.com, vh1.com, hellobeautiful.com and globalgrind.com.
Video, on the other hand, didn’t start running until October. It’s mostly targeting news but education, technology, sports and arts & entertainment sites are part of the mix, as well.
Senior Vice President, Marketing
Vice President, Insights & Interactive Marketing
Director, Media Planning – Moroch