Back to All Companies

Mohegan Tribal Gaming Authority | Company Profile, Marketing Contacts, Media Spend, Brands




Beginning in 1996, this Connecticut based casino operator has provided a premier entertainment facilities like the Mohegan Sun Casino, The Casino of the Earth and The Casino of the Sky. The operator offers patrons dining, hotel accommodations, live entertainment, and sporting events.

Main Telephone (860) 862-8000
Main Fax (860) 862-7167
Primary Address
One Mohegan Sun Boulevard
Uncasville, CT 06382
USA

Mohegan Tribal Gaming Authority Contacts

Contacts (5/30)
Name Title State
Mitchell E. Chief Executive Officer CT
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (860) 862-8000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Mohegan Sun Boulevard
Uncasville, CT
06382
USA

Mario K. Chief Financial Officer CT
Bobby S. President & Chief Executive Officer - Mohegan Sun CT
David M. Chief Marketing Officer CT
Raymond P. President CT

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Casino of the Earth *
Casino of the Sky *
Mohegan Sun *****
Mohegan Tribal Gaming Authority *******
Player's Club *

Agency Relationships


Brand Agency Service From To
******* *** ***** & **** Media Buying 2002 present
******* *** ********** ********* media buying - print (newspapers) 2000 present
******* *** ***** ***** AOR - media buying & planning 2013 present
******* *** ***** ***** AOR - media buying & planning 2013 present
******* *** ********* digital unknown present

See Winmo sales intelligence in action

Recent Discussions

Who is the Chief Executive Officer of Mohegan Tribal Gaming Authority?

Who is the marketing contact for gambling: lotteries, casinos, gambling venues, supplies & equipment in CT

What is the email of the Chief Financial Officer of Mohegan Tribal Gaming Authority?

What is direct phone of the President & Chief Executive Officer - Mohegan Sun of Mohegan Tribal Gaming Authority?

Who is the Media Buying agency of Mohegan Tribal Gaming Authority?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

DailyVista

Score 59 – Close Watch: Mohegan Sun promotes CMO to attract younger guests


Subject: digital, social media, print, radio

Company: Mohegan Sun, part of the Mohegan Tribal Gaming Authority (MTGA) based in Connecticut.

Opportunity: Named David Martinelli as CMO. In this role, he will oversee campaign management and analytics and the resort’s strategic marketing plan. Mohegan Sun has increased its digital presence in the last year, so look for opportunities in this channel, as well as print and radio. Martinelli was promoted, so changes may not come about as quickly as if he was an outside hire. 

Close-WatchNote that Northeast casinos, including Mohegan and rival Foxwoods, have been struggling to attract drive time visitors for sometime due to the down economy and saturation. So, expect 20-to-30-something-year-old leisure travel focused differentiation and engagement to be the focus. As such, Northeast ad sellers who reach this demo should reach out, as well. 

Additional Insight

Experience: Martinelli previously served as the casino’s VP of customer relationship management in marketing.  

Media Spend: Kantar Media reports that the MTGA spent $8.5 million on measured media – down 24.7% from 2014. The most spend was allocated to print ($2.7 million), radio ($1.7 million) and broadcast ads ($1.7 million).

Digital Breakdown: Per Moat, Mohegan Sun as run 129 standard display ads on 315 publishers in the first half of the year (3% mobile). During H1 2014, the casino and resort ran only 84 creatives on 32 publishers. Top ad destinations include: theday.com, providencejournal.com, thetimes-tribune.com, ctpost.com and the570.com. 

Agency Relationships: According to The List, Taxi Inc developed last fall’s “Full of Life” campaign.

Mohegan Tribal Gaming Authority 
One Mohegan Sun Blvd.
Uncasville, CT 06382
(860) 862-8000

David Martinelli 
Chief Marketing Officer
(860) 862-8000

Bethany Seidel 
Vice President, Marketing – Mohegan Sun Promotions
(860) 862-8000
bseidel@mohegansun.com

Paul Athey 
Director, Relationship Marketing
(860) 862-8000