Hyatt Hotel Corporation | Company Profile, Marketing Contacts, Media Spend, Brands
Global Hyatt, based in Chicago, IL, is one of the world's top operators of full-service luxury hotels and resorts. The company caters to business travelers, meeting attendees, and upscale vacationers. Global Hyatt operates properties under the names Grand Hyatt, Hyatt Regency, Park Hyatt and Andaz. Its resort destinations offer golfing, spas, and other upscale rest and relaxation activities.
|Main Telephone||(312) 750-1234|
|Main Fax||(312) 750-8550|
Hyatt Hotel Corporation ContactsContacts (5/61)
|Maryam B.||Global Chief Marketing Officer||IL|
Sample of Associated Brands
|Mark H.||President & Chief Executive Officer - Hyatt Corporation||IL|
|Patrick G.||Chief Financial Officer||IL|
|Pete S.||Executive Vice President & Group President - Americas||IL|
|Rakesh S.||Executive Vice President & Group President - Americas||IL|
|Hyatt Hotel Corporation||********|
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Q4, H1 Media Opps: No. 29 Hyatt launches largest campaign to date for Regency brand
Subject: TV, digital, outdoor, social media, mobile, video, magazine, sponsorship
Brand: Hyatt VAI.
Opportunity: PHD, NYC.
Media Spend: According to Kantar Media, Hyatt Hotels spent $19.9 million on measured media in 2014 – down 41.5% from 2013. Most of this was allocated to digital ads ($11.9 million) and print ads ($6.9 million). The remainder was split between radio, broadcast and OOH.
Digital Breakdown: Moat reports that Hyatt Regency has run 277 display ads on 2,471 sites this year (31% mobile), 69% of which was placed programmatically compared to site direct. Desktop activity was highest in January and February, skewing primarily towards news sites such as cnn.com and cbslocal.com. Mobile activity mostly began in August and is targeting arts & entertainment sites like inc.com, people.com, usatoday.com and time.com. One video ad has run on two publishers, foxnews.com and scotsman.com.
New Decision Makers: The campaign comes after several executive shifts this year at Hyatt Hotels. Specific to Regency – in August Samie Barr was appointed Barr as VP of global brands to oversee brand development and management of the Hyatt Regency and Grand Hyatt brands (research here).
Hyatt Hotels Corporation
71 South Wacker Dr.
Chicago, IL 60606
Sandra Cordova Micek
Senior Vice President, Global Brands
Vice President, Global Brands