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Hyatt Hotels Corporation | Company Profile, Marketing Contacts, Media Spend, Brands

Global Hyatt, based in Chicago, IL, is one of the world's top operators of full-service luxury hotels and resorts. The company caters to business travelers, meeting attendees, and upscale vacationers. Global Hyatt operates properties under the names Grand Hyatt, Hyatt Regency, Park Hyatt and Andaz. Its resort destinations offer golfing, spas, and other upscale rest and relaxation activities.

Main Telephone (312) 750-1234
Main Fax (312) 750-8550
Primary Address
71 South Wacker Drive
Chicago, IL 60606

Hyatt Hotels Corporation Contacts

Contacts (5/60)
Name Title State
Maryam B. Global Chief Marketing Officer IL
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (312) 750-1234
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 71 South Wacker Drive
Chicago, IL

Mark H. President & Chief Executive Officer - Hyatt Corporation IL
Patrick G. Chief Financial Officer IL
Pete S. Executive Vice President & Group President - Americas IL
Rakesh S. Executive Vice President & Group President - Americas IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Camp Hyatt *
Hyatt Hotel Corporation *******
Hyatt Regency *******
Grand Hyatt ******
Park Hyatt *******

Agency Relationships

Brand Agency Service From To
***** ****** **** *.*. Creative 2016 present
***** *** *** Media Buying, Media Planning unknown present
***** **** & ***** Public Relations 2016 present
**** ***** *** *** Media Buying, Media Planning unknown present
***** ***** ****** **** *.*. Creative 2016 present

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Campaigns Imminent: No. 29 Hyatt consolidates creative at MullenLowe amid Regency's TV ad hike

Subject: TV, digital, outdoor, social media, mobile, video, magazine, sponsorship

Brand: Winmo profile), global hotelier that operates brands like Park Hyatt, Grand Hyatt, Hyatt Regency, Hyatt Place and Andaz. 

Opportunity: Hyatt, No. formerly No.  29 on the Mediahub may have the inside track on the media account. We’ll keep you posted.

With new campaigns on the way, sellers should start booking leisure and business traveler focused ad revenue tied to Q2-Q3, Hyatt’s top advertising period. An advantage should go to hose with high millennial engagement rates, given Hyatt's amped up efforts to engage younger guests (research here). Hyatt’s top four ad spending brands are Hyatt, Hyatt Place, Park Hyatt, Hyatt Regency, according to Kantar Media. 

Note that public relations was also consolidated after two reviews. Golin is on corporate communications and PR for leisure, business and all-inclusive brands. Cohn & Wofe will handle PR for the luxury and lifestyle portfolio. 

Additional Insight

Incumbents: Previously, Hyatt worked with eight-to-10 agencies across its portfolio, including The List. This includes here). 

Media Spend: Through Q3 last year, Hyatt Place, Park Hyatt and Hyatt Regency spent $32.7 million, $31 million and $30 million, respectively, on measured media, according to Kantar Media. Almost all of this supports search. The remainder largely funds TV and display ads. 

TV Breakdown: Hyatt spent almost $10 million on national TV last year (see iSpot‘s targeting right), almost all of which supported the Regency’s new campaign (end of Oct-end of Dec.). This is a huge leap from the $32,500 spent over the prior year period. 

Digital Breakdown: During the past 12 months, the Hyatt brand has gotten most of the hotelier’s desktop display support, followed by Regency and Place. Hyatt’s other brands barely register any SOV. Hyatt’s desktop activity has been highest Q4-Q2 and mostly targeted news, entertainment and travel publishers. Top sites include,,,,,,, and

However, on the mobile front, SOV is split almost 50/50 between Hyatt and Regency. Both are mostly targeting news and entertainment sites like,, health.cmo,,, and 

Hyatt leads on video too but Place is close behind. Both are running video mostly on news and sports publishers. Top sites include,, and 

Winmo profile)
71 South Wacker Dr.
Chicago, IL 60606 
(312) 750-1234

Maryam Banikarim 
Global Chief Marketing Officer
(312) 750-1234