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Hyatt Hotel Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Global Hyatt, based in Chicago, IL, is one of the world's top operators of full-service luxury hotels and resorts. The company caters to business travelers, meeting attendees, and upscale vacationers. Global Hyatt operates properties under the names Grand Hyatt, Hyatt Regency, Park Hyatt and Andaz. Its resort destinations offer golfing, spas, and other upscale rest and relaxation activities.

Main Telephone (312) 750-1234
Main Fax (312) 750-8550
Primary Address
71 South Wacker Drive
Chicago, IL 60606
USA

Hyatt Hotel Corporation Contacts

Contacts (5/61)
Name Title State
Maryam B. Global Chief Marketing Officer IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (312) 750-1234
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 71 South Wacker Drive
Chicago, IL
60606
USA

Mark H. President & Chief Executive Officer - Hyatt Corporation IL
Patrick G. Chief Financial Officer IL
Pete S. Executive Vice President & Group President - Americas IL
Rakesh S. Executive Vice President & Group President - Americas IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Camp Hyatt ********
Hyatt Hotel Corporation ********
Hyatt Regency ********
Grand Hyatt ******
Park Hyatt ********

Agency Relationships


Brand Agency Service From To
***** **** & ***** Public Relations 2016 present
***** ****** **** *.*. Creative 2016 present
***** ***** **** & ***** Public Relations 2016 present
***** ***** ****** **** *.*. Creative 2016 present
***** ******* ****** **** *.*. Creative 2016 present

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DailyVista

Q4, H1 Media Opps: No. 29 Hyatt launches largest campaign to date for Regency brand


 Subject: TV, digital, outdoor, social media, mobile, video, magazine, sponsorship

Brand: Hyatt VAI.

Opportunity: PHD, NYC.

Additional Insight

Media Spend: According to Kantar Media, Hyatt Hotels spent $19.9 million on measured media in 2014 – down 41.5% from 2013. Most of this was allocated to digital ads ($11.9 million) and print ads ($6.9 million). The remainder was split between radio, broadcast and OOH. 

Digital Breakdown: Moat reports that Hyatt Regency has run 277 display ads on 2,471 sites this year (31% mobile), 69% of which was placed programmatically compared to site direct. Desktop activity was highest in January and February, skewing primarily towards news sites such as cnn.com and cbslocal.com. Mobile activity mostly began in August and is targeting arts & entertainment sites like inc.com, people.com, usatoday.com and time.com.  One video ad has run on two publishers, foxnews.com and scotsman.com.

New Decision Makers: The campaign comes after several executive shifts this year at Hyatt Hotels. Specific to Regency – in August Samie Barr was appointed Barr as VP of global brands to oversee brand development and management of the Hyatt Regency and Grand Hyatt brands (research here).

Hyatt Hotels Corporation
71 South Wacker Dr.
Chicago, IL 60606 
(312) 750-1234

Sandra Cordova Micek 
Senior Vice President, Global Brands
(312) 750-1234
Sandra.micek@hyatt.com

Samie Barr 
Vice President, Global Brands
(312) 750-1234
samie.barr@hyatt.com