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Isle of Capri Casinos, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Isle of Capri, headquartered in Saint Louis, MO, operates tropically-themed dockside and riverboat casinos in Colorado, Florida, Iowa, Louisiana, Mississippi, Missouri, Grand Bahama Island and the United Kingdom.

Main Telephone (314) 813-9200
Main Fax
Primary Address
600 Emerson Road
Suite 300
Saint Louis, MO 63141
USA

Isle of Capri Casinos, Inc. Contacts

Contacts (5/6)
Name Title State
Stacy D. Senior Vice President & Chief Marketing Officer MO
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (314) 813-9200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 600 Emerson Road
Suite 300
Saint Louis, MO
63141
USA

Arnold B. Chief Operating Officer MO
Eric H. Chief Executive Officer MO
Jim L. Senior Director, Customer Loyalty Marketing MO
Heather R. Regional Senior Director, Marketing MO

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Isle of Capri Casinos, Inc. *******

Agency Relationships


Brand Agency Service From To
**** ** ***** *******, ***. ********* Creative 2016 present

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Who is the Senior Vice President & Chief Marketing Officer of Isle of Capri Casinos, Inc.?

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WinmoEdge

Campaign Imminent: Isle of Capri Casino bets on new agency to optimize marketing


Subject: print, outdoor, direct, spot TV, digital

Company: Winmo), St. Louis-based operator of tropically-themed dockside and riverboat casinos in Colorado, Florida, Iowa, Louisiana, Mississippi and Missouri.

Opportunity: During the Q4 earnings call, CEO Eric Hausler said that the company recently hired a new marketing agency as Isle of Capri "continues to focus on optimizing marketing expenses." Hausler did not mention the agency name and we are still working on getting all of the information; however, we wanted to alert you immediately that a shift has occured.

Per Hausler, the new agency is in the process of rolling out "exciting" new media and advertising campaigns. Additionally, the agency is making improvements to Isle of Capri's direct mail efforts. This, Hausler posits, will get customer communications to the market faster and at a lower cost as it fully ramps up over the next few quarters. 

Therefore, sellers should look for revenue as campaigns are launched by the new agency - particularly print, OOH, direct, spot TV and digital. 

Additional Information

CEO Shift: Earlier this year, Hausler was promoted to CEO. He previously served as the company's CFO and replaced Virginia McDowell, who retired in April.

Media Spend: According to Kantar Media, Isle of Capri spent $3.8 million on measured media in 2015 - up 3.2% from 2014. A large portion of this - $1.8 million - was allocated to spot TV ads. The remainder went to OOH and search ads for the most part.

Digital Breakdown: Per Moat, Isle of Capri has run 30 display ads on 31 publishers so far this year (<1% mobile). Top ad destinations include beaumontenterprise.com, addictinggames.com, arkansasonline.com, care2.com and througtcatalog.com (54% placed site direct versus programmatically). For the same period 2015, the company ran only three display ads on two publishers, kmbc.com and komu.com (50% placed site direct). 

Winmo
600 Emerson Rd.
Suite 300
Saint Louis, MO 63141
(314) 813-9200

Stacy DeWalt 
Chief Marketing Officer & Senior Vice President
(314) 813-9200
stacy.dewalt@islecorp.com