MGM Resorts International | Company Profile, Marketing Contacts, Media Spend, Brands
MGM Mirage is a Las Vegas based corporation involved in the development, ownership and operation of hotels and casinos throughout the world. MGM Mirage merged with MGM Grand in May 2000 to become one of the largest gaming companies in the world.
|Main Telephone||(702) 734-0410|
|Main Fax||(702) 794-3816|
MGM Resorts International ContactsContacts (5/49)
|Jim M.||Chairman & Chief Executive Officer - MGM Resorts International||NV|
Sample of Associated Brands
|Daniel D.||Executive Vice President & Chief Financial Officer - MGM Resorts International||NV|
|Al F.||President, International Marketing - MGM Resorts International||NV|
|Corey S.||Chief Operating Officer - MGM Resorts International||NV|
|Randy M.||President & Chief Operating Officer - Bellagio||NV|
|MGM Resorts International||*******|
|MGM Grand Detroit Casino||*|
|****||*** ***||Media Buying, Media Planning||2016||present|
|********||*** ***||Media Buying, Media Planning||2016||present|
|****** ******||*** ***||Media Buying, Media Planning||2016||present|
Who is the Chairman & Chief Executive Officer - MGM Resorts International of MGM Resorts International?
Who is the marketing contact for gambling: lotteries, casinos, gambling venues, supplies & equipment in NV
What is the email of the Executive Vice President & Chief Financial Officer - MGM Resorts International of MGM Resorts International?
What is direct phone of the President, International Marketing - MGM Resorts International of MGM Resorts International?
Who is the Media Buying, Media Planning agency of MGM Resorts International?
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Campaign Imminent: MGM Resorts moves creative, media to McCann, PHD
Subject: Print, outdoor, online, digital, Hispanic, TV, sponsorship
Company: MGM Resorts International,
Opportunity: Consolidated creative and media at IPG’s here). Planning should begin shortly since summer is MGM’s top buying period, so start making introductions now. We’ll keep you posted as we locate contacts and verify what PHD office media dollars are coming out of. Focus your pitch on MGM’s Las Vegas properties since the agencies’ work will center there.
Incumbent: Includes reportedly still work on MGM’s East Coast properties and special projects.
Media Spend: MGM spent $33.6 million on measured media last year, down 15% from 2014, Kantar reports. Magazine buys led the way at $12.4 million, followed by outdoor ($5.6 million), display ($2.5 million), Spanish language network TV ($2.5 million) and spot TV ($2.3 million).
Digital Breakdown: MGM appears to purchased most of its impressions this year from ad networks, though a substantial amount are site direct, as well. Top sites include amazon.com, youtube.com, imgur.com, thedirty.com, orbitz.com, wunderground.com, yelp.com and tripadvisor.com.
MGM Resorts International
3600 Las Vegas Blvd. South
Las Vegas, NV 89109
President & Chief Marketing Officer