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MGM Resorts International | Company Profile, Marketing Contacts, Media Spend, Brands




MGM Mirage is a Las Vegas based corporation involved in the development, ownership and operation of hotels and casinos throughout the world. MGM Mirage merged with MGM Grand in May 2000 to become one of the largest gaming companies in the world.

Main Telephone (702) 734-0410
Main Fax (702) 794-3816
Primary Address
2880 Las Vegas Boulevard, South
Las Vegas, NV 89109
USA

MGM Resorts International Contacts

Contacts (5/50)
Name Title State
Jim M. Chairman & Chief Executive Officer - MGM Resorts International NV
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (702) 693-7111
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2880 Las Vegas Boulevard, South
Las Vegas, NV
89109
USA

Daniel D. Executive Vice President & Chief Financial Officer - MGM Resorts International NV
Al F. President, International Marketing - MGM Resorts International NV
Corey S. Chief Operating Officer - MGM Resorts International NV
Randy M. President & Chief Operating Officer - Bellagio NV

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Bellagio *******
Monte Carlo ******
The Mirage *******
MGM Resorts International *******
MGM Grand Detroit Casino *

Agency Relationships


Brand Agency Service From To
**** ******, ***. creative 2013 present
******** *&* *********** print 2005 present
*** ***** *** *** **** ***** ***. creative, digital, media buying & planning 2009 present
*** ******* ************* **+* AOR - creative 2001 present
*** ******* ************* *****&******* creative unknown present

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Who is the Chairman & Chief Executive Officer - MGM Resorts International of MGM Resorts International?

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What is the email of the Executive Vice President & Chief Financial Officer - MGM Resorts International of MGM Resorts International?

What is direct phone of the President, International Marketing - MGM Resorts International of MGM Resorts International?

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DailyVista

Campaign Imminent: MGM Resorts moves creative, media to McCann, PHD


Subject: Print, outdoor, online, digital, Hispanic, TV, sponsorship

Company: MGM Resorts International,

Opportunity: Consolidated creative and media at IPG’s here). Planning should begin shortly since summer is MGM’s top buying period, so start making introductions now. We’ll keep you posted as we locate contacts and verify what PHD office media dollars are coming out of.  Focus your pitch on MGM’s Las Vegas properties since the agencies’ work will center there. 

Additional Insight

Incumbent:  Includes reportedly still work on MGM’s East Coast properties and special projects.

Media Spend: MGM spent $33.6 million on measured media last year, down 15% from 2014, Kantar reports. Magazine buys led the way at $12.4 million, followed by outdoor ($5.6 million), display ($2.5 million), Spanish language network TV ($2.5 million) and spot TV ($2.3 million). 

Digital Breakdown: MGM appears to purchased most of its impressions this year from ad networks, though a substantial amount are site direct, as well. Top sites include amazon.com, youtube.com, imgur.com, thedirty.com, orbitz.com, wunderground.com, yelp.com and tripadvisor.com. 

MGM Resorts International
3600 Las Vegas Blvd. South
Las Vegas, NV 89109
(702) 693-7111

Bill Hornbuckle
President & Chief Marketing Officer
(702) 693-7111
bhornbuckle@mgmresorts.com