Marvel Television makes executive appointments
Recently created Marvel Television, a division of comic book giant Marvel Entertainment LLC, has appointed three industry veterans to new production and marketing related positions as it expands its animated division, according to Worldscreen.com
Tracy McAndrew and Eric Radomski have been brought on as vice president of programming and distribution strategy and senior VP of production and creative director for animation, respectively, while Cort Lane has been promoted to VP of development and production at Marvel Animation.
Most recently, McAndrew served as director of acquisitions and co-productions in the Worldwide Programming Strategy Group at Disney Channels Worldwide. Before Disney, she was director of international co-productions and acquisitions at Saban/Fox Family.
Three-time Emmy Award winner Radomski is best known for his work on the comic based titles "Batman: The Animated Series" and "Spawn." He also has contributed his animation talents to several other networks and studios including HBO, Warner Bros, Disney, PBS and Mattel, in addition to forming his own production company, phuuz entertainment inc.
Lane’s previously held the position of director of development at New York-based Marvel, working on co-productions of "Iron Man: Armored Adventures," "Black Panther" and "Marvel Anime," as well as supervising "The Super Hero Squad Show."
Before joining Marvel in 2008, he spent seven years Mattel producing animated, interactive and live-action entertainment across many brands.
Known for popular characters like Spider-Man, Iron-Man and Captain America, Marvel Entertainment LLC, a wholly owned subsidiary of the Walt Disney Company, has a library of more than 5,000 characters that have been featured in various forms of media like comic books and movies during the past 70 years.
The company created Marvel Television in June to produce both live-action and animation-based programming.
Reporting to Jeph Loeb, executive VP of Marvel
Television, Radomski, McAndrew and Lane will be instrumental in the strategy, development and production of the company’s animation slate and cross-platform media programs.
“Marvel characters have worldwide recognition and animation is a key way in which we remain dedicated to bring these beloved characters to everyone in bold, exciting adventures for all ages,” Loeb said in a prepared statement. “Marvel’s commitment to animation is an increasingly important priority and Cort, Eric and Tracy bring years of experience that will enhance our ability to create and produce innovative stories.”
More specifically, McAndrew is now charged with developing and executing global distribution objectives and strategies for Marvel’s animated content.
She also will oversee marketing, program planning, and manage the company’s relationships with broadcasters, distribution partners, and key licensees, while Radomski will manage all aspects of Marvel’s animation productions.
In his new position, Lane will oversee development on all animated series and direct-to-video movies for Marvel’s animated division.
Lane, Radomski and McAndrew also will each play pivotal roles in launching the next big event from Marvel Television: "Ultimate Spider-Man" – the first Marvel produced animated series based on the popular web-slinger.
This staff expansion comes as Marvel continues to roll out animated franchises based on its library of super hero characters.
Marvel’s latest series, "Avengers: Earth’s Mightiest Heroes," premiered successfully on Disney XD, and its popular show "Super Hero Squad" returned late last month for a second season on Cartoon Network.
In an interview with The Wall Street Journal
, Robert Iger, chief executive officer of The Walt Disney Company, said that Marvel Television is also developing three live-action series for ABC and ABC Family.
He didn’t specify which heroes and/or villains would be used in the programming, but it was reported last month that a new live-action "Hulk" show is in the works at ABC, while ABC Family is putting together a "Cloak and Dagger" adaptation.
According to The List database, Marvel Entertainment contracts Los Angeles-based Omelet as its media agency of record and New York-based Dan Klores Communications for its public relations.
The Nielsen Company reported that Marvel Entertainment allocated $500,000 towards national advertising in 2009. About $214,000 went towards Internet ads, about $200,000 went towards national newspaper ads and about $47,000 went towards local newspaper ads.