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Cinemark USA, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Cinemark USA, Inc. is a leading movie theater chain. With hundreds of movie theater establishments throughout the U.S. and Latin Americas, Cinemark is headquartered in Plano, TX.

Main Telephone (972) 665-1000
Main Fax (972) 665-1004
Primary Address
3900 Dallas Parkway
Suite 500
Plano, TX 75093
USA

Cinemark USA, Inc. Contacts

Contacts (5/14)
Name Title State
Lee Roy M. Executive Chairman TX
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (972) 665-1000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3900 Dallas Parkway
Suite 500
Plano, TX
75093
USA

Mark Z. Chief Executive Officer TX
Doug F. Chief Technology Officer TX
Robert C. President & Chief Operating Officer TX
James M. Senior Vice President, Marketing & Communications TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Cinemark USA, Inc. ********

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DailyVista

Cinemark Theaters offers healthy juice line for kids


Subject: traditional, newspapers, display

Company: Cinemark Theaters, a leading movie theater chain headquartered in Plano, Texas.

Opportunity: The theater chain is offering a new line of juices for children at all theaters. Look for opportunities to raise awareness of the new offerings nationwide. 

Additional Insight

New Product Offerings: Cinemark holdings has announced that it is the first national theater chain to offer Honest Kids organic juice drinks.  The juice drinks will be available immediately in all of the chain’s 334 cinemas nationwide.  Flavors such as Appley Ever After and Super Fruit Punch will be aailable individually and as part of Cinemark’s Movie Snack Packs.

According to SVP of food, beverage and amusements at Cinemark Phillip Couch said the theater chain recognizes that “today’s parents are more interested than ever in providing low-calorie drink options containing juice to their children.” Sean Goldman, founder of Honest Tea,  says the drink company is “thrilled” to be a part of Cinemark’s effort to “offer a fresh movie experience to their younger viewers.” 

Media Spend: In 2013, Cinemark raised media spend by $4 million from 2012 – jumping to $22.6 million from $17.4 million. Of this, 96.9% was dedicated to newspapers. 

Agency Relationships: Cinemark handles creative and media in-house.

Cinemark Theaters 
3900 Dallas Parkway
Suite 500
Plano, TX 75093
(972) 665-1000

Phillip Couch 
Senior Vice President, Food, Beverage & Amusements
(972) 665-1000

Brian Jefferies 
Director, Marketing
(972) 665-1000
bjeffries@cinemark.com