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Fender Musical Instruments Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Fender Musical Instruments Corporation is a global guitar manufacturer that sells iconic instruments under brand names like Fender, Squier, Tacoma and Olympia. The company is one of the world's number 1 maker of stringed instruments and solid body guitar manufacturer in the U.S.

Main Telephone (480) 596-9690
Main Fax (480) 596-1384
Primary Address
17600 North Perimeter Drive
Suite 100
Scottsdale, AZ 85255
USA

Fender Musical Instruments Corporation Contacts

Contacts (5/21)
Name Title State
Andy M. Chief Executive Officer AZ
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (480) 596-9690
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 17600 North Perimeter Drive
Suite 100
Scottsdale, AZ
85255
USA

Mark V. Chief Legal Officer & Senior Vice President, Business Development AZ
Michael S. Chief Information Officer & Senior Vice President, Information Technology AZ
Evan J. Chief Marketing Officer CA
Richard M. Executive Vice President, Fender Brand AZ

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Benedetto *
Dearmond *
Fender *
Guild *
Rodriguez *

Agency Relationships


Brand Agency Service From To
****** *****, ***. digital 2010 present
****** *****, ***. Digital unknown present

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DailyVista

Fender Instruments acquires Kaman Music for $117M


The Story
Fender Musical Instruments Corporation agreed to acquire Kaman Music Corporation for approximately $117 million in cash, according to the company.
 
FMIC’s acquisition of the Bloomfield, Conn.-based music corporation is expected to close prior to January 1, 2008. Kaman Music Corp. is a U.S. distributor of musical instruments and accessories.
 
Kaman has been in the music business for about 40 years, which is most of the company's history. Kaman also manufactures helicopters and aerospace components and distributes a wide variety of industrial parts and supplies.
 
FMIC is hopeful that the acquisition of Kaman Music Corporation will be consistent with its long-term growth strategy. The Scottsdale, Ariz.-based company hopes to provide Kaman with the resources to accomplish its goals.
 
Fender Musical Instruments Corporation is a global guitar manufacturer that sells iconic instruments under brand names like Fender, Squier, Tacoma and Olympia.
 
The Research
Kaman Music Corporation and FMIC have similar cultures and that the acquisition will help Kaman complement and strengthen FMIC’s service to its customers.
 
“There is great synergy between Kaman Music and Fender, both of which are deeply rooted in the long history and colorful culture of popular music,” Kaman President Edward Miller said in a statement. “The acquisition of Kaman Music by Fender forms the most dynamic partnership in the music industry. I believe that our collective customers will benefit greatly from this combination.”
 
Current President, Edward Miller will continue to lead Kaman Music Corporation. Miller joined the company in 1972 and previously served as executive vice president and chief operating officer.
 
“We are very pleased to have attracted a strategic buyer of Fender's stature, and we are confident that KMC will have a bright future under Fender's leadership,” Kaman’s Chairman and CEO Paul Kuhn said in a statement.
 
According to The List database, neither Fender Musical Instruments Corp. nor Kaman Music Corp. currently have any agency relationships. FMIC utilizes its in-house marketing department.
 
The Direction
Agencies with experience in marketing to musicians and similar audiences should contact Fender with ideas on how it can best leverage Kaman Music’s capabilities to help with its long-term expansion plan. Come up with innovative ways to sell the iconic instruments besides trade publications and other similar magazine ads.

Fender Musical Instruments Corporation
8860 East Chaparral Road
Suite 100
Scottsdale, AZ 85250
(480) 596-9690
 
Richard McDonald
Vice President of Marketing
(480) 596-9690
 
Ritchie Fliegler
Senior Vice President of Marketing Development
(480) 596-9690
 
Bill Mendello
Chairman & Chief Executive Officer
(480) 596-9690

Kaman Music Corporation
20 Old Windsor Rd.
Bloomfield, CT 06002
(860) 509-8888
 
Paul Damiano 
Vice President of Sales & Marketing
(860) 509-8888
 
Edward Miller
President
(860) 509-8888