Ticketmaster Entertainment, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Ticketmaster, Inc. operates in a number of global markets, providing ticket sales, ticket resale services, marketing and distribution through its website, www.ticketmaster.com, as well as select retail outlets and its worldwide call centers. The company's global headquarters are located in West Hollywood, CA. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **
|Main Telephone||(304) 357-6100|
Ticketmaster Entertainment, Inc. ContactsContacts (5/12)
|Marla O.||Executive Vice President - National Accounts||CA|
Sample of Associated Brands
|Geoff C.||Senior Vice President, Venues & Promoters||CA|
|Kathryn F.||Senior Vice President, Product Strategy||CA|
|Tamara C.||Vice President, Marketing - Live Nation||CA|
|Brendan L.||Vice President, Revenue & Analytics||CA|
|Ticketmaster Entertainment, Inc.||*******|
Who is the Executive Vice President - National Accounts of Ticketmaster Entertainment, Inc.?
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What is the email of the Senior Vice President, Venues & Promoters of Ticketmaster Entertainment, Inc.?
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Score 48 – Future Possibility: Ticketmaster adds to digital team
Subject: digital, social media, mobile
Opportunity: Ticketmaster is looking to retool, and as such, has added four digitally-inclined executives: Joining the company are:Jeff Somers, chief product officer; Kat Frederick, SVP, product strategy; Catherine Martin, VP, communications; and Ismail Elshareef, VP, open platform and innovation. TM’s digital marketing presence has remained flat from 2014 to 2015, but with the introduction of new technologies that enhance the customer experience, larger outlays should be on the horizon.
Experience: Somer joins from eBay, where he served as VP and was responsible for managing the online auction site’s core business unites (motors, fashion, electronics, home & garden, collectibles and deals). Frederick was previously VP at Pricegrabber, where she handled product marketing and strategy. Martin was SVP at Edelman, leading communications programming for Paypal, Pandora and Adole. And Elshareef joins from Edmunds.com, where he was executive director of open platforms.
Media Spend: According to Kantar Media, Ticketmaster spent $28.6 million on measured media in 2014 – a 71.3% increase over 2013. Ticketmaster’s 2014 spend constitutes 66.8% of parent company Live Nation’s total spend. Almost all – 99.4% – of this spend was allocated to search and display ads in 2014.
According to Moat, Ticketmaster has run 142 standard display ads on 67 publishers so far this year (4% mobile; 57% purchased directly). Top ad destinations include uncoached.com, nesn.com, pro-football-reference.com, seahawks.com and mlive.com.
Ticketmaster’s digital presence has remained level from 2014 to now, with the only real change being the addition of four video ads this year.
Agency Relationships: According to The List, WPP’s Adap.tv
Ticketmaster (Live Nation)
9348 Civic Center Dr.
Beverly Hills, 90069
Chief Product Officer
Senior Vice President, Product Strategy
Vice President, Communications
Vice President, Marketing