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RealNetworks, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




RealNetworks Inc., headquartered in Seattle, WA, delivers digital entertainment services to consumers via personal computers, portable music players, home entertainment systems and mobile phones. The company's products include RealPlayer media player, Rhapsody digital music service and RealArcade casual games destination.

Main Telephone (206) 674-2700
Main Fax (206) 674-2699
Primary Address
1501 First Avenue South
Suite 600
Seattle, WA 98134
USA

RealNetworks, Inc. Contacts

Contacts (4)
Name Title State
Robert G. Chairman & Chief Executive Officer WA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (206) 674-2700
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1501 First Avenue South
Suite 600
Seattle, WA
98134
USA

Massimiliano P. President, Products & Marketing WA
Leta S. Senior Manager, Advertising Operations & Sales WA
Monica F. Senior Manager, Event Marketing WA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
RealArcade *
RealJukebox *
RealOne *
RealPlayer *
Helix *

Agency Relationships


Brand Agency Service From To
************, ***. ***** **************, *** public relations 2008 present
************, ***. ******** **** creative 2002 present
******** ************* ****** AOR - creative 2008 present
******** ************* ********* media buying & planning 2008 present

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DailyVista

Streaming video pioneer RealNetworks appoints marketing VP amid global expansion, revival efforts


We told you last month about digital entertainment service provider RealNetworks’ plans to launch a global consumer awareness campaign behind its new “Dropbox for videos” service. Now, they’ve hired a new VP of marketing to help lead the charge.

Doug Wheeler, formerly the executive leader of Good Karma Marketing, joins the Internet pioneer in the midst of a revival. The company just made RealPlayer Cloud, its cloud-based video sharing service, available globally after offering it in North America only for the last five months, and it’s working to partner with “top tier carriers” in order to increase its B2B footprint worldwide.  RealPlayer Cloud, which launched in September, enables users to view, move and share videos across PCs, tablets,smartphones and streaming services like Chromecast and Roku.

As we shared before, RealNetworks looks wide open for new business engagement opportunities because of the global launch and a recently business overhaul geared towards making it top-of-mind again. Start engaging Wheeler now to see where supplemental ad opportunities and new partnership opportunities exist. Expect RealNetworks’ media mix to focus on social advertising, paid search and PR for now before expanding into higher spend areas. The company already has  500,000 users for RealPlayer Cloud in the U.S. and Canada, and it wants to acquire many more. 

Kantar Media reports that RealNetwork's measured media spend was $5.2 million through the first half of 2013. Spend has slipped in the last three years, falling from $15.7 million in 2011 to $9.2 million in 2012.

Publicis West is RealNetworks' creative house, according to The List.

Note that Joe Weller, director of marketing, left RealNetworks in January to become senior marketing manager at Smartsheet.

RealNetworks Inc.
2601 Elliott Ave.
Seattle, WA 98121
(206) 674-2700

Robert Glaser
Founder & Chairman
(206) 674-2700

Doug Wheeler
Vice President, Marketing
(206) 674-2700
dwheeler@real.com