Toys R' Us, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Toys R' Us, Inc., based in Wayne, NJ, is one of the world's leading retailers of toys, games, apparel and baby products. The company operates toy stores in the U.S. and internationally. The company also sells merchandise through its Babies R' Us stores in the U.S. and online at www.babiesrus.com.
|Main Telephone||(973) 617-3500|
Toys R' Us, Inc. ContactsContacts (5/45)
|David B.||Chief Executive Officer & Chairman||NJ|
Sample of Associated Brands
|Carla H.||Executive Vice President & Global Chief Marketing Officer||NJ|
|Dion R.||Senior Vice President & Chief Information Officer||NJ|
|Hank M.||President - US||NJ|
|Michael S.||Executive Vice President & Chief Financial Officer||NJ|
|Babies R' Us||*******|
|Toys R' Us, Inc.||********|
|****** *' **||***||media buying & planning||2011||present|
|****** *' **||***** ****** *****||creative||unknown||present|
|****** *' **||**** *********||AOR - creative||2015||present|
|****** *' **||*****||creative, digital||2008||present|
|**** *' **, ***.||*****||creative, digital||2008||present|
Who is the Chief Executive Officer & Chairman of Toys R' Us, Inc.?
Who is the marketing contact for toys, games, hobbies, arts & crafts supplies in NJ
What is the email of the Executive Vice President & Global Chief Marketing Officer of Toys R' Us, Inc.?
What is direct phone of the Senior Vice President & Chief Information Officer of Toys R' Us, Inc.?
Who is the media buying & planning agency of Toys R' Us, Inc.?
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Digital, TV Opps: Toys R Us releases first work from new creative AOR
Subject: TV, digital, print, theater marketing, social media
Company: Winmo profile)
Opportunity: Toys R Us has released its holiday 2015 ad campaign – the first work from new creative agency BBDO, Atlanta (more Relatively) new CMO Rich Lennox told Adweek that the new work is a “two-layered campaign” designed to appeal to parents with a combination of “wit and classic product placement.” He also said that the Omnicom agency and TRU’s other agency partners are currently in “the process of reengineering the entire marketing model of Toys R Us.”
“OMD handles media buying and planning for TRU.
Media Spend: According to Kantar Media, TRU spent $115.4 million on measured media in 2014 – down 20.4% from 2013. The most money was spent on broadcast ads ($61.02 million), while $20.9 million was allocated to digital display ads. The remainder went to Hispanic media ($9.4 million), print ($9.8 million) and radio ($7.7 million).
TV Breakdown: Spot.tv reports that TRU has spent $1.9 million on national TV ads since January – down significantly from the same period last year ($15.5 million). The most money has been spent to air ads on TNT, CBS, ABC, USA Network and Bravo during shows such as “Life in Pieces,” “Dancing With the Stars,” “Law & Order,” “Toy Story of Terror!” and “NCIS.” Since TRU has named a new agency and is rolling out new campaigns, it is possible 2016′s TV spend will begin to climb back up to 2014 levels.
Digital Breakdown: According to Moat, TRU has run 228 display ads on 1,801 publishers so far this year (10% mobile). Top ad destinations include slingo.com, nickmom.com, andkon.com and pricegrabber.com (88% placed programmatically versus site direct ). TRU has also run 154 high impact ads (standard and billboard) on publishers such as Nickelodeon, Shopzilla and Bizrate. Four video ads have run, two of which are part of the “Awwwesome” campaign.
For the same period 2014, 207 display ads were run on 1,318 publishers (42% placed site direct). On publishers such as BlogHer and She Knows, 185 high impact ads ran. Moat reports that no video ads were run.
One Geoffrey Way
Wayne, NJ 07470
Chief Marketing Officer & Senior Vice President
Vice President, Integrated Marketing
Director, Digital Marketing