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Toys R' Us, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Toys R' Us, Inc., based in Wayne, NJ, is one of the world's leading retailers of toys, games, apparel and baby products. The company operates toy stores in the U.S. and internationally. The company also sells merchandise through its Babies R' Us stores in the U.S. and online at www.babiesrus.com.

Main Telephone (973) 617-3500
Main Fax
Primary Address
One Geoffrey Way
Lake Building
Wayne, NJ 07470
USA

Toys R' Us, Inc. Contacts

Contacts (5/44)
Name Title State
David B. Chief Executive Officer & Chairman NJ
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (973) 617-3500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Geoffrey Way
Lake Building
Wayne, NJ
07470
USA

Dion R. Senior Vice President & Chief Information Officer NJ
Hank M. President - US NJ
Michael S. Executive Vice President & Chief Financial Officer NJ
Lance W. Executive Vice President & Chief Technology Officer NJ

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Babies R' Us *******
Toysrus.com ******
Toys R' Us, Inc. ********

Agency Relationships


Brand Agency Service From To
****** *' ** *** media buying & planning 2011 present
****** *' ** ***** ****** ***** creative unknown present
****** *' ** **** ********* AOR - creative 2015 present
****** *' ** ***** creative, digital 2008 present
**** *' **, ***. ***** creative, digital 2008 present

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DailyVista

Digital, TV Opps: Toys R Us releases first work from new creative AOR


Subject: TV, digital, print, theater marketing, social media

Company: Winmo profile)

Opportunity: Toys R Us has released its holiday 2015 ad campaign – the first work from new creative agency BBDO, Atlanta (more Relatively) new CMO Rich Lennox told Adweek that the new work is a “two-layered campaign” designed to appeal to parents with a combination of “wit and classic product placement.” He also said that the Omnicom agency and TRU’s other agency partners are currently in “the process of reengineering the entire marketing model of Toys R Us.”

OMD handles media buying and planning for TRU.

Additional Insight 

Media Spend: According to Kantar Media, TRU spent $115.4 million on measured media in 2014 – down 20.4% from 2013. The most money was spent on broadcast ads ($61.02 million), while $20.9 million was allocated to digital display ads. The remainder went to Hispanic media ($9.4 million), print ($9.8 million) and radio ($7.7 million).

TV Breakdown: Spot.tv reports that TRU has spent $1.9 million on national TV ads since January – down significantly from the same period last year ($15.5 million). The most money has been spent to air ads on TNT, CBS, ABC, USA Network and Bravo during shows such as “Life in Pieces,” “Dancing With the Stars,” “Law & Order,” “Toy Story of Terror!” and “NCIS.” Since TRU has named a new agency and is rolling out new campaigns, it is possible 2016′s TV spend will begin to climb back up to 2014 levels. 

Digital Breakdown: According to Moat, TRU has run 228  display ads on 1,801 publishers so far this year (10% mobile). Top ad destinations include slingo.com, nickmom.com, andkon.com and pricegrabber.com (88% placed programmatically versus site direct ). TRU has also run 154 high impact ads (standard and billboard) on publishers such as Nickelodeon, Shopzilla and Bizrate.  Four video ads have run, two of which are part of the “Awwwesome” campaign.

For the same period 2014, 207 display ads were run on 1,318 publishers (42% placed site direct). On publishers such as BlogHer and She Knows, 185 high impact ads ran. Moat reports that no video ads were run.

Winmo Profile
One Geoffrey Way
Lake Building
Wayne, NJ 07470
(973) 617-3500

Rich Lennox 
Chief Marketing Officer & Senior Vice President
(973) 617-3500
rich.lennox@toysrus.com

Amy Avitabile 
Vice President, Integrated Marketing
(973) 617-3500
amy.avitabile@toysrus.com

Tim Stalker 
Director, Digital Marketing
(973) 617-3500
tim.stalker@toysrus.com