Getty Images, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Getty Images is a creator and distributor of still imagery, footage, digital and multi-media products. Getty Images provides visual content to a range of professional industries, including advertising agencies, design firms, broadcasters, publishers and others.
|Main Telephone||(646) 613-4000|
Getty Images, Inc. ContactsContacts (5/29)
Sample of Associated Brands
|Tara C.||Chief Financial Officer & Senior Vice President||NY|
|Susan S.||Chief Marketing Officer||NY|
|Michael T.||Senior Vice President, Global Sales||WA|
|James G.||Senior Vice President, Marketing||WA|
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Getty Images appoints Morgan Stanley CMO as new chief marketer
Subject: B2B marketing, digital, social media
Company: ThinkStock, which provide royalty-free, stock photos and illustrations.
Opportunity: Hired Susan Smith Ellis as CMO, effective September. Getty Images has built up the digital side of its business in recent years to combat print declines, and last year it increased traditional media investment substantially, according to Kantar Media. Keep Smith Ellis on your radar and approach in September with innovative traditional and digital strategies that will keep Getty top-of-mind with commercial and non-commercial users.
Experience: She’s joining Getty only about nine months after becoming Morgan Stanley’s marketing head (research (RED), the marketing company founded by U2 lead singer Bono to help fight AIDS in Africa. Before that, she was CEO of Team Omnicom, the unit that handled the account for Bank of America.
Target Audiences: Getty primarily targets three markets: media – print and online publishing; creative professionals – graphic design and advertising; and corporate – marketing, communications and in-house design departments.
Media Spend: Getty allocated $9.2 million towards measured media last year, up from $6.8 million in 2012 and almost $5 million in 2011. The increase last year was largely due to new investments in TV ads.
Competition: Larger competitors like Shutterstock are a threat but keep your eye on up-and-comers shaking up how media properties have historically been bought and sold, such as expand its business and develop new partnerships, lets artists sell their images, video or audio at their own prices and take a 50% cut of all sales made through the media marketplace.
Getty Images, Inc.
601 North 34th St.
Seattle, WA 98103
Susan Smith Ellis (Will be based at Getty's NYC office when she starts in September)
Chief Marketing Officer
Vice President, Digital Marketing