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American Greetings Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Cleveland-based American Greetings Corporation manufactures and markets greeting cards, gift items, party goods, stationery, ornaments and other social expression goods. The company's brands include Carlton, American Greetings and Gibson.

Main Telephone (216) 252-7300
Main Fax (216) 252-6778
Primary Address
One American Road
Cleveland, OH 44144-2398
USA

American Greetings Corporation Contacts

Contacts (5/63)
Name Title State
Zev W. Co-Chief Executive Officer OH
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (216) 252-7300
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One American Road
Cleveland, OH
44144-2398
USA

Jeff W. Co-Chief Executive Officer OH
Stephen S. Senior Vice President & Chief Financial Officer OH
Douglas R. Chief Information Officer & Senior Vice President OH
John B. President & Chief Operating Officer OH

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
AG Industries *
American Greetings Corporation *******
Balloon Zone *
Buzzcuts *
Carlton Cards *

Agency Relationships


Brand Agency Service From To
** ********** ****** **** *.*. AOR - creative, digital, & media buying & planning 2013 present
******** ********* *********** ****** **** *.*. AOR - creative, digital, & media buying & planning 2013 present
******** ********* *********** ******** (******** ** ****** **** *.*.) Media Buying, Media Planning unknown present
******* **** ****** **** *.*. AOR - creative, digital & media buying & planning 2013 present
**** ********.*** ****** **** *.*. AOR - creative, digital, & media buying & planning 2013 present

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DailyVista

American Greetings Properties ups four execs


The Story
American Greetings Properties, the intellectual property and outbound licensing division of American Greetings Corporation announced the promotion of four executives, according to Animation World Network.
 
Effective immediately, Mackenzie Glass has been promoted to creative director of design, Kelly Grupczynski has been named creative director of illustration, Tony Chien was upped to director of marketing and Lisa Wascovich was named director of digital media.
 
Prior to joining Cleveland, Ohio-based American Greetings Properties, Chien served as manager of toys and sporting goods at Nickelodeon and Viacom Consumer Products.
 
American Greetings Corporation manufactures and markets greeting cards, gift items, party goods, stationery, ornaments and other social expression goods. The company's brands include Carlton, American Greetings and Gibson.
 
The Research
In his new role, Chien will oversee and execute all consumer and trade marketing initiatives as well as business development for all brands under AGP.
 
While Glass, Grupczynski and Wascovich will be based at American Greetings’ global headquarters in Cleveland, Chien will work out of the company’s New York office. This is the headquarters for brand management, marketing and other outbound licensing functions.
 
All four of the promoted executives will report directly to Senior Vice President of Consumer Products for American Greetings Properties Jeffrey Conrad.
 
In her new role, Glass is responsible for the creative development of style guides, packaging, tradeshows and design collateral for all of American Greetings Properties’ new and existing character brands, while Grupczynski takes over leadership for all creative assets used in character development, entertainment, digital media and style guides.
 
An American Greetings representative speaking on background told DailyVista that In terms of agencies, the company works with a variety of partners and outside services but it varies by project and brand.
 
According to The List database, Cleveland-based Doner has served as American Greetings’ agency of record since 1997. New York-based Beyond Interaction has served as its interactive AOR since 2000 and New York-based Dan Klores Communications has handled its public relations initiatives since 2006.
 
The Nielsen Company reported that American Greetings spent about $7.5 million on national advertising in 2007. About $5.9 million was spent on national magazine ads, $970,000 was spent on Internet ads and $440,000 was spent on business-to-business initiatives.
 
The Direction
Agencies must note that all promoted executives are working for American Greetings Properties, meaning that they will be involved with the intellectual properties and licensing, and not the corporate aspect of the company. That being said, firms that feel they can assist with either creative or marketing efforts should reach out sooner rather than later.

American Greetings Corporation
One American Road
Cleveland, OH 44144
(216) 252-7300
 
Mackenzie Glass
Creative Director, Design
(216) 252-7300
 
Kelly Grupczynski
Creative Director, Illustration
(216) 252-7300
 
Tony Chien
Director, Marketing
(212) 386-7346
 
Jeffrey Conrad
Senior Vice President, Consumer Products – American Greetings Properties
(212) 386-7346