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Netflix, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Netflix, Inc, based in Los Gatos, CA, is an online movie rental service. The company offers a variety of subscription plans and boasts no due dates, late fees or shipping fees. DVDs are delivered from regional shipping centers located throughout the United States. Netflix also offers personalized movie recommendations and ratings to its members.

Main Telephone (408) 540-3700
Main Fax (408) 540-3737
Primary Address
100 Winchester Circle
Los Gatos, CA 95032
USA

Netflix, Inc. Contacts

Contacts (5/88)
Name Title State
Reed H. Chief Executive Officer & Chairman CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (408) 540-3700
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 100 Winchester Circle
Los Gatos, CA
95032
USA

Neil H. Chief Product Officer CA
Ted S. Chief Content Officer & Vice President, Content CA
David W. Chief Financial Officer CA
Greg P. Chief Streaming & Partnerships Officer CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Netflix, Inc. ********

Agency Relationships


Brand Agency Service From To
*******, ***. *** ****** ********* AOR - public relations 2006 present
*******, ***. ******** (******** ** ****** **** *.*.) Digital, Media Planning 2016 present
*******, ***. ******** ************* Experiential unknown present
*******, ***. ******** (******** ** ****** **** *.*.) Digital, Media Planning 2016 present
*******, ***. ******* ******* ********* Media Buying, Media Planning unknown present

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DailyVista

Review Imminent?: Netflix testing new media shops


Subject: TV, digital, online, video, mobile

Company: Winmo profile)

Opportunity: A media review appears to be looming. We’ve just received word that Netflix running test campaigns with various agency partners, including IPG’s MEC is still the lead on media, but this doesn’t look like a good sign for the WPP shop, media AOR since 2011, according to The List. Therefore, media shops with the capabilities to handle this large account should reach out immediately. Make sure your intro references Netflix’s desire to decrease US ad spending due to high awareness levels. Also, keep in mind that Netflix operates its own trading desk in-house.

Creative shops – start making introductions, too, since creative reviews often follow media and vice versa. Plus, Netflix is already Mullen Lowe, Boston has been handling creative projects recently, so the IPG-owned MullenLowe Group could have the inside track on picking up the larger account. 

Sellers – we’ll keep you posted if and when this account moves to a new agency. In the meantime, keep engaging current partners for direct response and tune-in dollars around upcoming

Additional Insight

TV Breakdown: $30 million went to national TV last year (see targeting right), with activity highest Jan-April 1 and in July, iSpot.tv reports. This is down from the $41 million allocated in 2014, when spending was highest in Nov.-Dec.

Digital Breakdown: Netflix runs most of its display on entertainment and news publishers, led by sites like reddit.com,, imdb.com, ign.com, espn.com, ew.com, hollywoodreporter.com and complex.com. 

Also, Netflix runs a lot of native advertising. Partners over the last year have included Gawker Media Group, PopSugar, Time, Vulture, BuzzFeed and The Wall Street Journal, according to Brandtale

Winmo profile)
100 Winchester Circle
Los Gatos, CA 95032 
(408) 540-3700

Kelly Bennett
Chief Marketing Officer
(310) 734-2900
kbennett@netflix.com

Kathy O’Dowd
Global Director, Programmatic Marketplace & Channel Development
(408) 540-3700
kodowd@netflix.com

Mike Zeman
Director, Global Programmatic & Digital
(408) 540-3700
mzeman@netflix.com