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Netflix, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Netflix, Inc, based in Los Gatos, CA, is an online movie rental service. The company offers a variety of subscription plans and boasts no due dates, late fees or shipping fees. DVDs are delivered from regional shipping centers located throughout the United States. Netflix also offers personalized movie recommendations and ratings to its members.

Main Telephone (408) 540-3700
Main Fax (408) 540-3737
Primary Address
100 Winchester Circle
Los Gatos, CA 95032
USA

Netflix, Inc. Contacts

Contacts (5/85)
Name Title State
Reed H. Chief Executive Officer & Chairman CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (408) 540-3700
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 100 Winchester Circle
Los Gatos, CA
95032
USA

Neil H. Chief Product Officer CA
Ted S. Chief Content Officer & Vice President, Content CA
David W. Chief Financial Officer CA
Greg P. Chief Streaming & Partnerships Officer CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Netflix, Inc. ********

Agency Relationships


Brand Agency Service From To
*******, ***. *** ****** ********* AOR - public relations 2006 present
*******, ***. ******** (******** ** ****** **** *.*.) Digital, Media Planning 2016 present
*******, ***. ******** ************* Experiential unknown present
*******, ***. ******** (******** ** ****** **** *.*.) Digital, Media Planning 2016 present
*******, ***. ******* ******* ********* Media Buying, Media Planning unknown present

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DailyVista

Netflix hires original content marketing lead


Subject: broadcast, digital, print, out-of-home

Company: Netflix, based in Los Gatos, Calif.

Opportunity: Netflix has hired Stephen Bruno as VP in its marketing group. Bruno, who is a former head of marketing for The Weinstein Group, will lead Netflix’s original content marketing team. Bruno will report to Netflix CMO Kelly Bennett.

Additional Insight

Media Spend: According to Kantar Media, Netflix spent $155.4 million on measured media spend in 2013. Netflix’s largest spend channels are digital ($72.4 million) and broadcast ($64.1 million). Magazine ad spend totaled $8.2 million, while out-of-home spend amounted to just $1.2 million. Netflix spends pretty evenly throughout the year, with an 8% increase in Q4 (Oct. – Dec.).

Agency Relationships: The List’s agency roster for Netflix includes: Deutsch LA (creative).

Netflix, Inc. 
100 Winchester Cir.
Los Gatos, CA 95032
(408) 540-3700

Stephen Bruno 
Vice President, Original Content Marketing
(408) 540-3700

Kelly Bennett 
Chief Marketing Officer
(408) 540-3700
kbennett@netflix.com

Talia Gerecitano 
Director, Originals Marketing
(408) 540-3700
tgerecitano@netflix.com