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Little Caesar Enterprises, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Ilitch Holdings, Inc., is the holding company for Little Caesars Pizza, the Detroit Red Wings, Detroit Tigers, Olympia Entertainment, Olympia Development, Blue Line Foodservice Distribution, Champion Foods, Uptown Entertainment, Little Caesars Pizza Kit Fundraising Program, and a variety of venues within these entities. The company is headquartered in Detroit, MI.

Main Telephone (313) 983-6000
Main Fax (313) 983-6494
Primary Address
2211 Woodward Avenue
Detroit, MI 48201-3400
USA

Little Caesar Enterprises, Inc. Contacts

Contacts (5/12)
Name Title State
Tom W. President & Chief Executive Officer - Olympia Entertainment MI
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (313) 983-6000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2211 Woodward Avenue
Detroit, MI
48201-3400
USA

Christopher I. President & Chief Executive Officer MI
Michael I. Chairman & Owner MI
David S. President - Little Caesar's Enterprises MI
Scott F. Chief Financial Officer - Ilitch Holdings MI

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Little Caesar's Pizza ********
Little Caesar Enterprises, Inc. *
Detroit Tigers *
Olympia Entertainment *
Blue Line Distributing *

Agency Relationships


Brand Agency Service From To
******* ****** ****** / ********* / *****, ***. media buying & planning unknown present
****** ****** ***********, ***. ****** *. ****, *** creative unknown present
****** ******'* ***** ******* *****, ***. media buying & planning unknown present

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DailyVista

ACCOUNT ON THE MOVE: Little Caesars hands creative account to BFG 9000


Privately held Little Caesars, the fourth-largest pizza chain by system-wide pizza sales, has awarded New York-based independent agency is reporting.

, who joined the chain in October, told Ad Age that BFG 9000 was chosen because of its "great strategic insights, and great body of creative that communicates brand messages that get noticed in the crowded ad space.”

Detroit-based Little Caesars has not had a national advertising AOR for several years, choosing to work with various firms for local advertising instead.

In recent years, Little Caesars has become known for its $5 large pizza deals, but it’s most memorable campaign perhaps is its “Pizza! Pizza!” slogan.

Before Little Caesars, Gleich was senior vice president of marketing and media at Golden Corral. Little Caesars also hired
as VP of research, development, and innovation in October.

According to The List, Little Caesars hired New York-based independent firm
for media duties in February.

Kantar Media reports that Little Caesars increased its media spending by 32.5 percent to $22.4 million last year. However, this is still much less than the top three pizza chains – Pizza Hut, Domino’s and Papa John’s – which all spend more than $100 million annually.

The only other restaurant client listed on BFG 9000’s
is P.F. Chang’s. The firm added Dish Network to its roster last year.

The agency, which was only founded two years ago and is known for its quirky humor, just won six Unilever U.S. food brands, according to AdWeek: Ragu, Bertolli, Skippy, Wish-Bone, P.F. Chang's and new Mexican line Caliente.


Little Caesar Enterprises Inc.
2211 Woodward Ave.
Detroit, MI 48201
(313) 983-6000

Ed Gleich
Senior Vice President, Global Marketing
(313) 983-6000
edward.gleich@lcecorp.com

Laura Baccella
Communications Manager
(313) 471-6451
laura.baccella@lcecorp.com

Dave Scrivano
President - Little Caesar's Enterprises
(313) 983-6000
dave.scrivano@ilitchholdings.com