Boyd Gaming Corporation | Company Profile, Marketing Contacts, Media Spend, Brands
Boyd Gaming Corporation owns and operates gaming entertainment properties located in Nevada, New Jersey, Mississippi, Illinois, Indiana, Louisiana and Florida. The company is currently in the process of developing Echelon, a world-class destination resort on the Las Vegas Strip, expected to open in the third quarter 2010.
|Main Telephone||(702) 792-7200|
|Main Fax||(702) 792-7313|
Boyd Gaming Corporation ContactsContacts (5/18)
|Robert B.||Board, Directors||NV|
Sample of Associated Brands
|William B.||Executive Chairman||NV|
|Keith S.||President & Chief Executive Officer||NV|
|Josh H.||Senior Vice President & Chief Financial Officer||NV|
|Matthew R.||Chief Marketing Officer||NV|
|California Hotel & Casino||*|
|Fremont Hotel & Casino||*****|
|Borgata Hotel Casino & Spa||*|
|Boyd Gaming Corporation||*******|
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New Biz Brief: Casino operator Boyd Gaming appoints first CMO to drive growth
Subject: digital & print media, advertising, B connected, e-commerce, event marketing
Company: Boyd Gaming Company, headquartered in Las Vegas, owns and operates gaming entertainment properties in Nevada, New Jersey, Mississippi, Illinois, Indiana, Louisiana and Florida.
Opportunity: Created the role of CMO to refine operations and drive future growth. Look for opportunities in multiple channels, such as digital, print and event marketing.
Media Spend: In 2013, Boyd’s media spend was just over $10 million, almost half of which was dedicated to newspapers. Look for the company to invest more in digital and e-commerce moving forward.
Agency Relationships: Boyd Gaming currently handles media buying and planning in-house.
Boyd Gaming Corporation
3883 Howard Hughes Pkwy
Las Vegas, NV 89169
Executive Vice President & Chief Operating Officer
Chief Marketing Officer