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Boyd Gaming Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Boyd Gaming Corporation owns and operates gaming entertainment properties located in Nevada, New Jersey, Mississippi, Illinois, Indiana, Louisiana and Florida. The company is currently in the process of developing Echelon, a world-class destination resort on the Las Vegas Strip, expected to open in the third quarter 2010.

Main Telephone (702) 792-7200
Main Fax (702) 792-7313
Primary Address
6465 South Rainbow Boulevard
Las Vegas, NV 89118
USA

Boyd Gaming Corporation Contacts

Contacts (5/17)
Name Title State
Robert B. Board, Directors NV
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (702) 792-7200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 6465 South Rainbow Boulevard
Las Vegas, NV
89118
USA

William B. Executive Chairman NV
Keith S. President & Chief Executive Officer NV
Josh H. Senior Vice President, Chief Financial Officer NV
David S. Vice President, Corporate Communications NV

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
California Hotel & Casino *
Fremont Hotel & Casino *****
Borgata Hotel Casino & Spa *
Boyd Gaming Corporation *******
Echelon *

Agency Relationships


Brand Agency Service From To
******* ***** ****** & *** **************** media buying & planning unknown present

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DailyVista

New Biz Brief: Casino operator Boyd Gaming appoints first CMO to drive growth


Subject: digital & print media, advertising, B connected, e-commerce, event marketing

Company: Boyd Gaming Company, headquartered in Las Vegas, owns and operates gaming entertainment properties in Nevada, New Jersey, Mississippi, Illinois, Indiana, Louisiana and Florida. 

Opportunity: Created the role of CMO to refine operations and drive future growth. Look for opportunities in multiple channels, such as digital, print and event marketing. 

Additional Insight

Experience: Chris Gibase has been appointed to the newly created role of CMO to lead all of Boyd’s marketing functions, including digital and print media, advertising,  

Media Spend: In 2013, Boyd’s media spend was just over $10 million, almost half of which was dedicated to newspapers. Look for the company to invest more in digital and e-commerce moving forward.

Agency Relationships: Boyd Gaming currently handles media buying and planning in-house. 

Boyd Gaming Corporation 
3883 Howard Hughes Pkwy
Ninth Floor
Las Vegas, NV 89169
(702) 792-7200

Paul Chakmak 
Executive Vice President & Chief Operating Officer
(702) 792-7200
paulchakmak@boydgaming.com

Chris Gibase 
Chief Marketing Officer
(702) 792-7200