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National Bank of Arizona | Company Profile, Marketing Contacts, Media Spend, Brands




The National Bank of Arizona provides personal and commercial banking services to clients throughout the state of Arizona. The financial company offers checking and savings accounts, debit and credit cards, and personal, commercial, real estate, and business loans. The National Bank of Arizona is headquartered in Phoenix, Arizona. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (602) 235-6000
Main Fax (602) 351-3830
Primary Address
6001 North 24th Street
Phoenix, AZ 85016
USA

National Bank of Arizona Contacts

Contacts (5/6)
Name Title State
Dave L. Executive Vice President & Regional President AZ
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (602) 235-6000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 6001 North 24th Street
Phoenix, AZ
85016
USA

Mark Y. President & Chief Executive Officer AZ
Deborah B. Executive Vice President & Director, Wealth Strategies AZ
Gregory W. Executive Vice President & Director, Residential Lending AZ
Zac P. Executive Vice President & Director, Finance & Administration AZ

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
National Bank of Arizona *

Agency Relationships


Brand Agency Service From To
******** **** ** ******* *&* ******** AOR - creative 2003 present

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DailyVista

National Bank of Arizona will swallow smaller chain


The Story
Zions Bancorporation will acquire a regional bank to strengthen its presence in California’s Central Valley and Arizona, according to Forbes Magazine.
 
The Salt Lake City-based bank will buy The Stockmen’s Bankcorp for $199 million. Stockmen’s operates 32 branches in Arizona and 11 branches in central California.
 
Zions Bankcorporation owns a variety of banks in the western United States including the namesake Zions First National Bank, California Bank & Trust, Amegy Corporation, National Bank of Arizona, Nevada State Bank, Vectra Bank Colorado, The Commerce Bank of Washington and The Commerce Bank of Oregon.
 
The company owns 475 branches through its eight bank properties and reported revenues of more than $2 billion last year.
 
The acquisition pales in comparison to Zions’ last deal – the purchase of Houston’s Amergy Bancorp last December for about $1.71 billion.
 
The Research
We called Zions Bancorporation to learn more about the acquisition.
 
We spoke to Clark Hinckley, director of investor relations, who told us that The Stockmen’s Bankcorp branches would be rebranded and melded into the National Bank of Arizona.
 
He said all 43 branches would be rebranded including the 11 branches in California. The acquisition would nearly double the size of the National Bank of Arizona, which currently operates 53 branches.
 
Hinckley said the decision maker for marketing at National Bank of Arizona is Cheryl Holdraker, senior vice president of marketing.
 
We found that Holdraker was out of the office until Thursday. However, a marketing department contact told us that the rebranding efforts are still very much up in the air.
 
Our contact told us that Las Vegas-based R&R Partners handles some media buying and creative work for the National Bank of Arizona. She said that the rest of the bank’s marketing duties are handled by an in-house team.
 
The Direction
Agencies with rebranding experience should reach out to Holdraker immediately. The National Bank of Arizona has never handled the gargantuan task of a major rebranding. With the aide of an experienced agency, fewer headaches will ensue for the bank.  
Zions Bancorporation
One South Main Street
Salt Lake City, UT 84111
(801) 524-4787
 
Clark Hinckley
Director of Investor Relations
cbhinckley@zionsbank.com
(801) 524-4985 
National Bank of Arizona
6001 North 24th Street
Phoenix, AZ 85016 USA
(602) 235-6000
 
Cheryl Holdraker
Senior Vice President of Marketing
choldraker@nbarizona.com
(602) 212-5554