Webster Financial Corporation | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in Waterbury, CT, Webster Financial Corporation is a financial services company founded in 1935. Webster Financial Corporation is the holding company for both Webster Bank and Webster Insurance. The company offers a range of products and services, including home equity loans residential and commercial mortgage loans; and acquires, holds, and manages mortgage assets, principally residential mortgage loans.
|Main Telephone||(203) 578-2230|
|Main Fax||(203) 573-8688|
Webster Financial Corporation ContactsContacts (5/7)
|James S.||Chairman & Chief Executive Officer||CT|
Sample of Associated Brands
|Bernard G.||Executive Vice President & Chief Human Resources Officer||CT|
|Jim S.||Senior Vice President, Finance||CT|
|Terry M.||Senior Vice President, Investor Relations||CT|
|Rachel M.||Senior Vice President, Brand, Affinity & Community Affairs||CT|
|Webster Financial Corporation||*|
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Look for digital, sponsorship opps at Webster Bank with new CMO coming on board
Webster Bank, a regional bank serving metro New York, Massachusetts, Connecticut and Rhode Island, has appointed Dawn Morris as CMO to help form a deeper connection with consumers and businesses.
Reporting to Jim Smith, chairman and CEO, she will guide a customer-focused value-based differentiation strategy to help Webster attract customers over larger national banks. Therefore, Northeastern marketers and advertisers should start engaging Morris now because new CMO’s typically lock down spending changes and agency hires within their first three-to-six months on the job.
Additionally, approach with innovative digital and sponsorship ideas that with help Webster engage younger bankers, particularly college-aged audiences. The company just signed a three-year deal with Yale University to become “The Official Bank of Yale Athletics” and it’s had a similar deal with the University of Connecticut since 2012.
Digital should be at the forefront of your strategy because there’s a huge opportunity for Webster Bank to reach younger customers, illustrated by higher migration to its digital banking channels the past year. The company reported in its year end Dec. 31 earnings that deposits at self-service channels, including ATMs and mobile deposits, were up 44% year-over-year and now represent 32% of total deposits, while banking center transactions fell 11%. Also, Webster’s mobile customer base grew by more than 40% and now represents 23% of its consumer deposit households after the service launched in June.
For 2013, Webster Bank spend $15.5 million on marketing, down from $16.8 million in 2012, primarily because it used more cost effective channels, according to the company.
Note that Morris had been with Citizens Bank since 2010, culminating as SVP and head of customer segment management. She succeeds Michelle Crecca, who stepped down as CMO last year.
With $21 billion in assets, Webster Bank provides business and consumer banking services through 168 banking offices, 310 ATMs, online and mobile banking.
Webster Financial Corporation
145 Banks St.
Waterbury, CT 06720
Executive Vice President & Chief Marketing Officer
Chairman & Chief Executive Officer
Head, Community Banking