Back to All Companies

The Principal Financial Group, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Des Moines, IA, The Principal Financial Group Inc., is a global financial services provider which offers a wide range of financial products and services, and is the U.S. leader in 401k plans. The company is composed of six business units which are, Retirement & Investor Services, Global Asset Management and Real Estate, International Operations, Life, Disability and Group Health Insurance, Specialty Benefits and Wellness, and Banking.

Main Telephone (515) 247-5111
Main Fax (515) 246-5475
Primary Address
711 High Street
Des Moines, IA 50392-0150
USA

The Principal Financial Group, Inc. Contacts

Contacts (5/21)
Name Title State
Jim M. President - Global Asset Management IA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (515) 247-5111
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 711 High Street
Des Moines, IA
50392-0150
USA

Larry Z. Chairman, President & Chief Executive Officer IA
Gary S. Senior Vice President & Chief Information Officer IA
Elizabeth B. Senior Vice President & Chief Marketing Officer IA
Jerry P. Senior Vice President, Retirement & Investor Services IA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
The Principal Financial Group, Inc. *******
Principal Bank *
Princor Financial Services *

Agency Relationships


Brand Agency Service From To
********* **** ********* ******* integrated 2002 present
*** ********* ********* *****, ***. *** **** media buying & planning unknown present
*** ********* ********* *****, ***. **** ********* creative unknown present

See Winmo sales intelligence in action

Recent Discussions

Who is the President - Global Asset Management of The Principal Financial Group, Inc.?

Who is the marketing contact for banking in IA

What is the email of the Chairman, President & Chief Executive Officer of The Principal Financial Group, Inc.?

What is direct phone of the Senior Vice President & Chief Information Officer of The Principal Financial Group, Inc.?

Who is the integrated agency of The Principal Financial Group, Inc.?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

DailyVista

New Biz Brief: Principal Financial Group names new CMO


Subject: digital, sponsorship, multi-cultural, cable TV, magazine

Company: Principal Financial Group, a global financial services provider headquartered in Des Moines, Iowa.

Opportunity: Appointed a new CMO, so look for digital, sponsorship and magazine opportunities as she settles into her new role. 

Additional Insight

Experience: Principal Financial Group has named Elizabeth Brady CMO and SVP, effective September 2. Brady will be responsible for global marketing, including branding, advertising, media relations, digital marketing, sponsorships, data analytics, multi-cultural marketing, research and business intelligence. Brady comes to The Principal from Nielsen Corporation, where she served as president of segmentation solutions and global head of marketing effectiveness. 

Larry Zimpleman, Principal Financial Group’s chairman, president and CEO, said the company is “committed to continuing to build a global brand that champions financial security among businesses and individuals.”   

Competitors:  

Media Spend:  Measured media spend at The Principal was $18.6 million in 2013. This is up $4.6 million from 2012. The Principal spends most of this on cable TV and magazines. 

Agency Relationships: According to The List, Next Marketing handles experiential. 

Principal Financial Group, Inc. 
711 High St.
Des Moines, IA 50392
(515) 247-5111

Elizabeth Brady 
Chief Marketing Officer & Senior Vice President

Melinda Dabney 
Director, Marketing
(515) 362-1834
dabney.melinda@principal.com