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First Citizens Bancshares, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




First Citizens Bancshares, Inc., headquartered in Raleigh, NC, is a full-service financial institution. The company was founded in 1898 as First Citizens Bank & Trust Company.

Main Telephone (919) 716-7000
Main Fax (919) 716-2844
Primary Address
4300 Six Forks Road
Raleigh, NC 27609
USA

First Citizens Bancshares, Inc. Contacts

Contacts (5/8)
Name Title State
Dede R. Executive Vice President & Chief Information Officer NC
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (919) 716-7000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 4300 Six Forks Road
Raleigh, NC
27609
USA

Michael L. Chief Compliance Officer NC
Ed W. President NC
Julie S. Chief Bank Operations Officer NC
Brent C. Chief Investment Officer NC

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
First Citizens Bancshares, Inc. *******

Agency Relationships


Brand Agency Service From To
***** ******** **********, ***. ***** & ********* AOR - media buying & planning 2014 present

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DailyVista

First Citizens Bank taps A&G as digital AOR


Subject: consumer marketing, B2B, digital, online, social media, out-of-home, broadcast, in-branch marketing

Company: First Citizens Bank, headquartered in Raleigh, NC, is a full-service financial institution and the largest family-controlled bank in the country. 

Opportunity: The 116-year-old bank has chosen Allen & Gerritsen (A&G) as its digital AOR following a competitive review. The agency assumed media and digital creative duties in April, and will now handle consumer and B2B responsibilities with media buying and strategy across digital and social media. The agency hire marks the rebranded company’s desire to become a player in digital marketing channels. First Citizen declined to identify the two NC agencies it previously worked with it the two national agencies A&G beat out during the review. 

Additional Insight

Further Work: A&G will also work closely with Factory Detroit, who handles the bank’s broadcast spots and in-branch marketing. Last fall, Factory Detroit created the new “Forever First” platform for the bank.

Media Spend: According to Kantar Media, First Citizen spent $1.3 million on measured media in 2013. This was mostly allocated to broadcast ($464,605) and out-of-home ($739,214), but expect digital to take a much larger piece of the budget in the coming months.

First Citizens Bank 
4300 Six Forks Rd.
Raleigh, NC 27609
(919) 716-7000

Lee Chalk 
Vice President & Mobile Channel Manager
(919) 716-7000
lee.chalk@firstcitizens.com