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Bank of the West, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Headquartered in San Francisco, CA, Bank of the West is a subsidiary of the BancWest Corporation and operates in the Midwest and Western regions of the United States. Bank of the West offers a full range of deposit, loan, mortgage, insurance and investment services.

Main Telephone (701) 293-2200
Main Fax (701) 271-6699
Primary Address
520 Main Avenue
Fargo, ND 58124-0001

Bank of the West, Inc. Contacts

Contacts (5/21)
Name Title State
Thibault F. Vice Chairman & Chief Operating Officer CA
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (415) 765-4800
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 520 Main Avenue
Fargo, ND

Ann V. Executive Vice President & Chief Marketing Officer CA
Donald D. Senior Executive Vice President & Head, Banking Services CA
Sarah B. Senior Vice President & Divisional Marketing Manager ND
Mary M. Senior Vice President, Brand Strategy & Creative Services CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Commercial Federal Corporation *
Bank of the West, Inc. *

Agency Relationships

Brand Agency Service From To
**** ** *** ****, ***. *********, ***. media buying & planning (digital & traditional) 2011 present
**** ** *** ****, ***. ******** creative unknown present

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Accounts on the move recap for the week of February 16

Below is a compilation for all of DailyVista's accounts on the move published during the previous week. We will publish these recaps every Monday afternoon to give you a one-stop, quick glance destination for all recent accounts shifts. Please save this page if you would like to return to it quickly. It can also be accessed under “Accounts on the Move” once it moves off the front page of the site.

We recently here) have high potential of appointing new agencies within six-to-12 months. So, look for upcoming shifts at these companies too.  


American Legacy Foundation (Washington, D.C.)

New Agency: MDC's Assembly

Scope of Work: Media planning and buying

Incumbent: WPP's 

Additional Insight: . We hear that the account moved a few weeks ago and Assembly has already made decisions for Q1 and Q2. Therefore, focus more on securing offline and online ad dollars for Q3 and Q4. Legacy appears to be increasing ad investments behind its smoking-prevention campaign, as e-cig and vape brands amplify their efforts to reach 20-somethings (research 


Bank of the West (San Francisco)

New Agency:  We hear that traditional digital media planning and buying has moved to Publicis's Razorfish Global network) 

Scope of Work: Media planning and buying


Additional Insight: We haven't been able to confirm this rumor 100%, but we wanted to keep you posted. Focus your approach on high ROI, integrated offline, digital and 


Darden (Orlando)

Opportunity: Reviewing media account for its two largest brands, Longhorn Steakhouse and Olive Garden (which previously scored an 87 on our predictive analysis model)

Incumbent:  Publicis's 

Additional Insight: According to a company spokesperson, “It is good business practice to evaluate agency relationships every three to five years, and we believe it's the right time with regards to our media partner for Olive Garden and Longhorn.”  This review sounds procurement driven, but expect it to be far from business as usual. Olive Garden surprisingly reported positive same-store sales in 


JR Watkins Co. (Winona, Minn.)

New Agency: Mithun, Minneapolis 

Scope of Work: Creative AOR

Additional Insight: The first work from the IPG shop is due out at the end of Q1, so look to secure ad dollars now.  Given JR's growth and multi-channel expansion, expect larger media outlays ahead.


Marriott International (Bethesda, Md.)

New Agency: M&C  Saatchi)

Scope of Work: Global creative


Additional Insight: JW Marriott spends about $30 million annually on marketing globally, with about $3 million going to JW Marriott's US media spending typically skews towards the back half of the year, according to Kantar Media, so expect a new campaign to break by September. Media planning and buying wasn't part of the review and is at WPP's 


Noodles & Company (Bloomfield, Colo.)

New Agency: Kansas City-based Barkley 

Scope of Work: AOR, handling all brand communications, strategy and media

Additional Insight: In the Q4 earnings call, CEO Kevin Reddy said the company was intentionally spending “modestly” to allow the new agency to “dive deeply” into the Noodles & Co. story. The company is assisting with social, media and digital efforts and larger-scale activity that should break in Q2 and more heavily in H2 of the year (a strategy similar to one the employed last year, research  


Ovation Brands (Eagan, Minn.)

Opportunity: Reviewing creative, with a decision expected by end of May.


Additional Insight: The review comes after Rob Crews was appointed CMO last summer and as Ovation makes a bigger push with young families and other value-focused customer segments.


Pep Boys (Philadelphia)

New Agency: ZOG Digital

Scope of Work: Digital AOR

Incumbent:  iCrossing had been digital AOR since 2013, according to The List.  

Additional Insight: The Scottsdale, Ariz.-based agency will oversee search engine marketing, local search engine optimization, social media content curation and display optimization. AVP of marketing for Pep Boys, Rachel Silva, said the agency was chosen for its “results and data-driven approach to digital marketing.” Therefore, considering Pep Boys efforts to better reach  Millennials automotive novices, (research 


Potomac Nationals (Woodbridge, Va.)

New Agency: SmartWeb Marketing

Scope of Work: Digital AOR

Additional Insight: The agency is tasked with helping the Minor League team get more fans and sponsorships in 2015 with an “aggressive” digital strategy. This includes SEO, display ads, social media, mobile and other “cost-effective, Internet-based” promotions in the Northern Va. area beginning in March. Therefore, local ad sellers should approach with high ROI solutions that will reach Millennials and families, two of Minor League Baseball's top target audiences.


Royal Caribbean (Miami)

Opportunity: Reviewing creative account, with a decision expected by May.


Additional Insight: Ad sellers – expect a new campaign to break ahead of Q4, the cruise industry's second biggest season besides summer. However, note that Q1 (Wave Season) iswhen cruise companies typically offer their best deals, making it a big advertising period. Therefore, pitch online and offline platforms now that will resonate strongly with first-time cruises, primarily Millennials. Other key targets include multigenerational families traveling together, social groups taking cruises and wedding parties/honeymooners. Royal Caribbean has some catching up to do after Carnival launched an aggressive marketing campaign in December (research 


Snyder's-Lance (Charlotte, N.C.)

New Agencies: The company is also in the middle of a media agency review, but below is the new roster:

3TC Design: package design; was hired in early 2014.

Incumbent: Baltimore-based GKV is the creative and media incumbent

Additional Insight: These changes come as Snyder's works to grow its top four brands (research 


Steaz (The Healthy Beverage Company) (Doylestown, Pa.)

New Agency: Moosylvania

Scope of Work: PR AOR and social media AOR, respectively

Additional Insight: The agencies will work together to grow brand awareness from a “highly successful natural channel brand into a multi-channel placed, widely enjoyed brand” by highlighting the company's products along with its commitment to Fair Trade, according to a press release.  The shift from natural channel to multi-channel should lead to higher sponsorship, event and, potentially, paid media opportunities.