Bank of the West, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in San Francisco, CA, Bank of the West is a subsidiary of the BancWest Corporation and operates in the Midwest and Western regions of the United States. Bank of the West offers a full range of deposit, loan, mortgage, insurance and investment services.
|Main Telephone||(701) 293-2200|
|Main Fax||(701) 271-6699|
Bank of the West, Inc. ContactsContacts (5/21)
|Thibault F.||Vice Chairman & Chief Operating Officer||CA|
Sample of Associated Brands
|Ann V.||Executive Vice President & Chief Marketing Officer||CA|
|Donald D.||Senior Executive Vice President & Head, Banking Services||CA|
|Sarah B.||Senior Vice President & Divisional Marketing Manager||ND|
|Mary M.||Senior Vice President, Brand Strategy & Creative Services||CA|
|Commercial Federal Corporation||*|
|Bank of the West, Inc.||*|
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Campaign Imminent: Bank of the West seeks new creative AOR
Subject: TV, digital, online, print
Company: Winmo profile), San Francisco-based financial services holding company with more than 650 branches in 22 states throughout the West and Midwest. It's a subsidiary of BNP Paribas.
Opportunity: Reportedly seeks a new creative AOR after last month ending its relationship with Heat, creative AOR since 2011. Therefore, agencies should reach out immediately to see if there’s still time to get on the longlist.
Sellers – start making introductions for a new campaign launch to break in time for Q4-Q1, traditionally Bank of the West’s top buying period, according to The List. Focus your approach on high ROI, integrated offline, digital and sponsorship platforms that will help Bank of the West drive higher customer acquisition rates, particularly among Gen X and millennial customers. Reaching younger consumers has been a major focus for Bank of the West in recent quarters, illustrated by a jump in programmatic display activity the past year.
The creative search comes after digital media planning and buying moved to Publicis's here).
TV Breakdown: During the last year, $5.3 million has gone to national TV ads (see targeting right), almost all of which went to the Pac-12 Network. This makes sense considering Bank of the West is the Official Bank of the Pac-12 Conference.
But this is only about half of what the $10.6 million the bank spent on national TV during the prior year period, according to iSpot.tv.
Digital Breakdown: Bank of the West’s display presence has been much higher the past year compared to prior periods. During the past 12 months, banners, high impact and video ads have run on about 570 publishers (<1% mobile), 60% of which were placed site direct versus programmatic. News publishers have been targeted the most but entertainment is a substantial part of the mix, as well, Moat reports.
Top sites include bizjournals.com, pac-12.com, nytimes.com, aol.com, msn.com, telemundo, nbcnews.com, dailymotion.com, cbs.com, cbslocal.com, yahoo.com and cnn.com.
For comparison, during the same period a year ago, banners and one video ad only ran on about 110 publishers (1% mobile), 70% of which were placed site direct.
Bank of the West
180 Montgomery St.
San Francisco, CA 94104
Ann Von Germeten
Executive Vice President & Chief Marketing Officer