Back to All Companies

Morgan Stanley | Company Profile, Marketing Contacts, Media Spend, Brands




Morgan Stanley is a global financial services firm that, through its subsidiaries and affiliates, provides its products and services to a diversified group of clients and customers, including corporations, governments, financial institutions and individuals. The company is headquartered in New York, NY.

Main Telephone (212) 761-4000
Main Fax (212) 762-0575
Primary Address
1585 Broadway
New York, NY 10036
USA

Morgan Stanley Contacts

Contacts (5/46)
Name Title State
Greg F. President - Wealth Management & President - Investment Management NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 761-4000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1585 Broadway
New York, NY
10036
USA

Colm K. CO- President, Institution & Securities NY
James G. President & Chief Executive Officer NY
Kenneth D. Global Head, Fixed Income Sales & Trading NY
Colin B. Co-Head, Global Commodities NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Morgan Stanley ********

Agency Relationships


Brand Agency Service From To
****** ******* ************** creative unknown present
****** ******* *** ****** ****** AOR - creative 2010 present
****** ******* ****, ***. creative, digital 2012 present
****** ******* ****** & **** creative unknown present
****** ******* *** ****** ***** digital 2014 present

See Winmo sales intelligence in action

Recent Discussions

Who is the President - Wealth Management & President - Investment Management of Morgan Stanley?

Who is the marketing contact for banking in NY

What is the email of the CO- President, Institution & Securities of Morgan Stanley?

What is direct phone of the President & Chief Executive Officer of Morgan Stanley?

Who is the creative agency of Morgan Stanley?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

DailyVista

Print, Digital Opps: Morgan Stanley taps Spark to handle media


Subject: broadcast, print, cable TV, network TV, national newspapers, magazines

Company: Winmo)

Opportunity: MS has announced it will shift media next year from Interpublic’s Spark. With a new shop managing budgets, now’s the time to start introducing yourself to the new team. We’ll keep you posted as we locate new contact. An edge should go to mature millennial focused news, finance and lifestyle sellers based on MS’s ad presence this year. 

The shift comes a year after Mandell Crawley became Morgan Stanley’s second-ever CMO (more here). Since Crawley was tasked with increasing the role of retail wealth management, look for revenue to focus more on that consumer driven business segment. Note that this year MS launched a new brand campaign that featured the company’s  ”real human” benefits and its ability to change people’s financial health for the positive, even after a financial crisis. 

Additional Information

Media Spend: Kantar Media reports that MS spent $7.7 million on measured media in 2014. Most of this was allocated to print ads: newspapers (49.6%) and magazines (32.5%). Note that spend has dropped dramatically in recent years: 2013 spend was $25.4 million. Q2 and Q3 have been MS’s top buying periods since 

TV Breakdown: iSpot.tv reports that MS has spent no money on national TV ads this year and only spent $31,000 for FY 2014.

Digital Breakdown: Per Moat, MS has run 22 display ads on 26 publishers so far this year (<1% mobile). Top ad destinations include: naplesnews.com, marketwatch.com, wsj.com, myedmondnews.com and theatlantic.com.

Winmo)
1585 Broadway
New York, NY 10036
(212) 761-4000

Mandell Crawley 
Chief Marketing Officer
(212)761-4000
mandell.crawley@morganstanley.com