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The Bank of New York Mellon Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




The Bank of New York Mellon Corporation (BNY Mellon) is a global financial services company. The Company's two principal banks are The Bank of New York Mellon, which houses its institutional businesses, including Asset Servicing, Issuer Services, Treasury Services, Broker-Dealer and Advisor Services and the bank-advised business of Asset Management, and BNY Mellon, National Association (BNY Mellon, N.A.), a nationally chartered bank, which houses its Wealth Management business.

Main Telephone (212) 495-1784
Main Fax (212) 635-1799
Primary Address
One Wall Street
New York, NY 10286
USA

The Bank of New York Mellon Corporation Contacts

Contacts (5/21)
Name Title State
Gerald H. Chairman & Chief Executive Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 495-1784
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Wall Street
New York, NY
10286
USA

Todd G. Chief Financial Officer NY
Karen P. President NY
Suresh K. Chief Information Officer NY
Michelle N. President & Managing Director, Markets NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
The Bank of New York Mellon Corporation *****

Agency Relationships


Brand Agency Service From To
*** **** ** *** **** ****** *********** *** ***** ******* media buying & planning unknown present
*** **** ** *** **** ****** *********** **** ***** *** AOR - creative 2013 present
*** **** ** *** **** ****** *********** ******, ***. creative unknown present

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DailyVista

BNY Mellon brings on Doremus after review


 
New York-based The Concept Farm, also out of New York, on the assignment, which is global and expected to be backed by nearly $15 million in media spending, according to AdWeek.
 
The Concept Farm had been doing work for the company for about the past seven years
 
BNY Mellon’s media business was not included in the review. It will remain at Kirshenbaum Bond Senecal + Partners
 
Two weeks earlier, Bank of New York Mellon's Chief Executive Robert Kelly stepped down in a surprise move, because of what the company said was "differences in approach to managing the company.”
 
New York-based BNY Mellon was established in 2007 when Mellon Financial Corporation and The Bank of New York Company Inc. merged. With $25.5 trillion in assets under custody or administration, the company provides investment management and investment services.
 
According to Nielsen, BNY Mellon allocated $11.8 million towards advertising in 2010. About $3.1 million went towards B-to-B initiatives, about $2.9 million went towards national magazine ads and about $2.6 million went towards national Sunday supplements.

BNY Mellon
One Wall St.
New York, NY 10286
(212) 495-1784
 
Leonard Blaifeder
Vice President & Director, Advertising & Direct Marketing
(212) 635-7306
 
Ms. Terry Dolan
Manager, Corporate Marketing
(212) 495-1784
 
Peter Hayes
Chief Marketing Officer
(412) 234-5091
 
Brantley Orrell
Managing Director, Marketing
(212) 635-1437