Fifth Third Bank | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in Cincinnati, Ohio, First Third Bancorp is a financial services corporation offering five main businesses which include commercial banking, branch banking, consumer lending, investment advisors and Fifth Third processing solutions. Founded in 1858, Fifth Third Bancorp now operates numerous full service banking centers and automated tell machines (ATM) throughout the midwest and southeast.
|Main Telephone||(513) 579-5353|
Fifth Third Bank ContactsContacts (5/25)
|Greg C.||President & Chief Executive Officer||OH|
Sample of Associated Brands
|Matt J.||Executive Vice President, Chief Marketing Officer||OH|
|Joseph R.||Chief Information Officer||OH|
|Melissa S.||Chief Digital Officer & Head, Omnichannel||OH|
|Tim S.||Executive Vice President, Chief Strategy Officer||OH|
|Fifth Third Bank||********|
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Fifth Third hires senior leader to manage IPOs
Subject: traditional advertising, digital, sponsorship
Company: Fifth Third Bancorp, a financial services corporation offering five main businesses and operating banking centers in 12 states in the southeast and midwest
Opportunity: Fifth Third is expanding into new markets, so look for marketing opportunities as the financial corporation tries to recoup recent losses.
Fifth Third is expanding its capital markets unit and will add the ability to help companies do initial public offerings and make other public stock offerings to raise money. To run the operation, Fifth Third hired Mike Ryan from Avondale Partners, a boutique investment bank. As managing director of equity capital markets, Ryan will continue to work from Nashville. Bob Marcus, head of capital markets, said the equity capital markets services is the next logical step since Fifth Third recently added other services, such as mergers and acquisitions.
With one such deal completed at the end of June, Ryan says he hopes to close 10 to 20 deals a year.
Sustained Struggle: Fifth Third recently reported that second-quarter profits fell 29% in Q2 2014. Net income fell to $416 million, $166 million less than the same quarter last year. CEO Kevin Kabat said that although numbers are down, “overall financials are in line with and reflect the current state of the markets, regulatory environment and economic activity” and that he is “pleased” with the results.
Media Spend: Last year, Fifth Third’s media spend was $32 million, down from $38.5 million in 2012 and $40.1 million in 2011.
Agency Relationships: According to The List, Olson handles media buying and planning.
Fifth Third Bancorp
Fifth Third Center
38 Fountain Square Plaza
Cincinnati, OH 45263
Managing Director, Equity Capital Markets
Vice President, Marketing