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Fifth Third Bancorp | Company Profile, Marketing Contacts, Media Spend, Brands

Headquartered in Cincinnati, Ohio, First Third Bancorp is a financial services corporation offering five main businesses which include commercial banking, branch banking, consumer lending, investment advisors and Fifth Third processing solutions. Founded in 1858, Fifth Third Bancorp now operates numerous full service banking centers and automated tell machines (ATM) throughout the midwest and southeast.

Main Telephone (513) 579-5353
Main Fax
Primary Address
Fifth Third Center
38 Fountain Square Plaza
Cincinnati, OH 45263

Fifth Third Bancorp Contacts

Contacts (5/25)
Name Title State
Greg C. President & Chief Operating Officer OH
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (513) 579-5353
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Fifth Third Center
38 Fountain Square Plaza
Cincinnati, OH

Bob L. President, Fifth Third Mortgage OH
Joseph R. Chief Information Officer OH
Chris C. Group Chief Financial Officer & Senior Vice President NC
Tim T. Executive Vice President, Retail Executive MI

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Fifth Third Bancorp ********

Agency Relationships

Brand Agency Service From To
***** ***** ******* *** ******* ********* AOR - creative 2011 present
***** ***** ******* ********* | ***** media buying & planning 2011 present
***** ***** ******* ******** ****** Digital, Media Buying, Media Planning 2008 present
***** ***** ******* ********** ************** Public Relations unknown present

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Fifth Third hires senior leader to manage IPOs

Subject: traditional advertising, digital, sponsorship

Company: Fifth Third Bancorp, a financial services corporation offering five main businesses and operating banking centers in 12 states in the southeast and midwest

Opportunity: Fifth Third is expanding into new markets, so look for marketing opportunities as the financial corporation tries to recoup recent losses. 

Additional Insight

Fifth Third is expanding its capital markets unit and will add the ability to help companies do initial public offerings and make other public stock offerings to raise money. To run the operation, Fifth Third hired Mike Ryan from Avondale Partners, a boutique investment bank. As managing director of equity capital markets, Ryan will continue to work from Nashville.  Bob Marcus, head of capital markets, said the equity capital markets services is the next logical step since Fifth Third recently added other services, such as mergers and acquisitions. 

With one such deal completed at the end of June, Ryan says he hopes to close 10 to 20 deals a year. 

Sustained Struggle: Fifth Third recently reported that second-quarter profits fell 29% in Q2 2014.  Net income fell to $416 million, $166 million less than the same quarter last year. CEO Kevin Kabat said that although numbers are down, “overall financials are in line with and reflect the current state of the markets, regulatory environment and economic activity” and that he is “pleased” with the results. 

Media Spend: Last year, Fifth Third’s media spend was $32 million, down from $38.5 million in 2012 and $40.1 million in 2011.

Agency Relationships:  According to The List, Olson handles media buying and planning.

Fifth Third Bancorp 
Fifth Third Center
38 Fountain Square Plaza
Cincinnati, OH 45263
(513) 579-5353

Mike Ryan 
Managing Director, Equity Capital Markets

Joe Chapline 
Vice President, Marketing
(513) 534-7701