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JPMorgan Chase & Co. | Company Profile, Marketing Contacts, Media Spend, Brands




With operations in countries all across the globe, JPMorgan Chase is one of the premiere financial services companies. Headquartered in New York with marketing operations based in Columbus, Ohio, the company operates through six divisions: Asset & Wealth Management, Card Services, Commercial Banking, Investment Banking, Retail Financial Services, and Treasury & Security Services. Investment banking, financial services, retail and commercial banking, and wealth management services are offered to individuals and corporations.

Main Telephone (614) 248-5800
Main Fax (614) 248-5220
Primary Address
100 East Broad Street
Columbus, OH 43215
USA

JPMorgan Chase & Co. Contacts

Contacts (5/122)
Name Title State
Susan C. Chief Brand Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 270-6000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 100 East Broad Street
Columbus, OH
43215
USA

Gordon S. Chief Executive Officer - Consumer & Community Banking NY
Jamie D. Chairman & Chief Executive Officer NY
Richard Q. President, Co-Brand Partnerships & Business Development NY
Kristin L. Chief Marketing Officer NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
JPMorgan Chase & Co. ********
Chase Consumer Financial Services ********
Chase *********

Agency Relationships


Brand Agency Service From To
***** ***** AOR - multicultural 2013 present
***** *** ****** ***** digital 2006 present
***** *************** media buying & planning 2005 present
***** **** ******** creative unknown present
***** *** creative, digital, social 2013 present

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DailyVista

Campaigns Imminent: JPMorgan Chase moves more biz to Droga5


Subject:

Company: JPMorgan Chase

jpmorgan

Opportunity: Moved creative for the Payment Business, including the here). Droga’s first work should be removing the image from jpmorganchase.com of what appears to be the Chase logo behind bars (freudian slip?)

Media still appears to be at Publicis's Roar last year to handle digital ads for all of JPMorgan Chase's divisions, including retail banking. That looks done now. And Zenith has been on the account since 2005, well past average AOR tenure (2.5-3 years). 

With Droga5 now seemingly handling all of JPMorganChase’s creative, sellers should be on the lookout for revenue tied to new Chase campaign launches. Note that Sapphire and the Slate cards have been receiving the bulk of display support over the last year compared to Freedom and  Ink. Slate’s push just began in December, so ad support should continue to be reletively high this year. 

Also, keep in mind that Chase Hyatt cards, which received a bigger push in Q4. 

Additional Insight

Incumbent: Publicis's Saatchi & Saatchi handled Payment Business creative since 2012, according to The List.  

TV Breakdown: Chase spent $110 million on national TV ads over the last 12 months (see targeting right), down from $148 million over the same period, iSpot.tv reports.

Digital Breakdown: Sapphire is relying mainly on entertainment publishers like fandango.com and eonline.com, while slate is mostly targeting news sites like time.com and health.com, according to Moat

 New Decision Makers: This move to Droga5 comes under recently appointed Chief Brand Officer Susan Canavari (research here). 

Wimo profile)
270 Park Ave.
New York, NY 10017
(212) 270-6000

Susan Canavari 
Chief Brand Officer – Chase
(212) 270-6000
susan.b.canavari@chase.com

Kristin Lemkau
CMO, JPMorgan Chase & Chief Communications Officer – Chase
(212) 270-6000
kristin.lemkau@jpmorgan.com