JPMorgan Chase & Co. | Company Profile, Marketing Contacts, Media Spend, Brands
With operations in countries all across the globe, JPMorgan Chase is one of the premiere financial services companies. Headquartered in New York with marketing operations based in Columbus, Ohio, the company operates through six divisions: Asset & Wealth Management, Card Services, Commercial Banking, Investment Banking, Retail Financial Services, and Treasury & Security Services. Investment banking, financial services, retail and commercial banking, and wealth management services are offered to individuals and corporations.
|Main Telephone||(614) 248-5800|
|Main Fax||(614) 248-5220|
JPMorgan Chase & Co. ContactsContacts (5/122)
|Susan C.||Chief Brand Officer||NY|
Sample of Associated Brands
|Gordon S.||Chief Executive Officer - Consumer & Community Banking||NY|
|Jamie D.||Chairman & Chief Executive Officer||NY|
|Richard Q.||President, Co-Brand Partnerships & Business Development||NY|
|Kristin L.||Chief Marketing Officer||NY|
|JPMorgan Chase & Co.||********|
|Chase Consumer Financial Services||********|
Who is the Chief Brand Officer of JPMorgan Chase & Co.?
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Campaigns Imminent: JPMorgan Chase moves more biz to Droga5
Company: JPMorgan Chase
Opportunity: Moved creative for the Payment Business, including the here). Droga’s first work should be removing the image from jpmorganchase.com of what appears to be the Chase logo behind bars (freudian slip?)
Media still appears to be at Publicis's Roar last year to handle digital ads for all of JPMorgan Chase's divisions, including retail banking. That looks done now. And Zenith has been on the account since 2005, well past average AOR tenure (2.5-3 years).
With Droga5 now seemingly handling all of JPMorganChase’s creative, sellers should be on the lookout for revenue tied to new Chase campaign launches. Note that Sapphire and the Slate cards have been receiving the bulk of display support over the last year compared to Freedom and Ink. Slate’s push just began in December, so ad support should continue to be reletively high this year.
Also, keep in mind that Chase Hyatt cards, which received a bigger push in Q4.
Incumbent: Publicis's Saatchi & Saatchi handled Payment Business creative since 2012, according to The List.
TV Breakdown: Chase spent $110 million on national TV ads over the last 12 months (see targeting right), down from $148 million over the same period, iSpot.tv reports.
Digital Breakdown: Sapphire is relying mainly on entertainment publishers like fandango.com and eonline.com, while slate is mostly targeting news sites like time.com and health.com, according to Moat.
New Decision Makers: This move to Droga5 comes under recently appointed Chief Brand Officer Susan Canavari (research here).
270 Park Ave.
New York, NY 10017
Chief Brand Officer – Chase
CMO, JPMorgan Chase & Chief Communications Officer – Chase