JPMorgan Chase & Co. | Company Profile, Marketing Contacts, Media Spend, Brands
With operations in countries all across the globe, JPMorgan Chase is one of the premiere financial services companies. Headquartered in New York with marketing operations based in Columbus, Ohio, the company operates through six divisions: Asset & Wealth Management, Card Services, Commercial Banking, Investment Banking, Retail Financial Services, and Treasury & Security Services. Investment banking, financial services, retail and commercial banking, and wealth management services are offered to individuals and corporations.
|Main Telephone||(614) 248-5800|
|Main Fax||(614) 248-5220|
JPMorgan Chase & Co. ContactsContacts (5/125)
|Susan C.||Chief Brand Officer||NY|
Sample of Associated Brands
|Gordon S.||Chief Executive Officer - Consumer & Community Banking||NY|
|Jamie D.||Chairman & Chief Executive Officer||NY|
|Richard Q.||President, Co-Brand Partnerships & Business Development||NY|
|Kristin L.||Chief Marketing Officer||NY|
|JPMorgan Chase & Co.||********|
|Chase Consumer Financial Services||********|
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Chase moves social media to Vayner Media
Subject: Digital, online, social media, mobile, video, TV, sponsorship
Company: JPMorgan Chase
Opportunity: The financial giant has moved social media duties to VaynerMedia. Not much is known about the nature of the relationship, including whether or not Vayner will have AOR status.
This shift follows the appointment of Droga5 as creative AOR for the Payment Business, including the here). Keep in mind that the first work from Drgoa5
Media still appears to be at Publicis's Chase Hyatt cards, which received a bigger push in Q4.
National TV Spend: So far this year, Chase has spent $53.2 million on national TV ads – $27.9 million of which was allocated to spots for credit cards and prepaid and reloadable cards (per iSpot). This is down slightly from the same period 2015 ($31.8 million). See chart for show targeting in 2016 so far.
For full 2015, Chase spent $48.7 million on national TV spots (for the credit cards, prepaid and reloadable cards).
Digital Breakdown: Per Moat, Chase has run 385 display ads on almost 6,500 publishers so far this year (4% mobile). Top ad destinations this year include: thepointsguy.com, opentable.com, card4miles.com and frugaltravelguy.com (38% placed site direct versus programmatically). Chase has also run 250 high impact (mostly standard, sponsored by and billboard ads) and 20 video ads on publishers such as CNN, MSN and AOL.
Sapphire is relying mainly on entertainment publishers like fandango.com and eonline.com, while slate is mostly targeting news sites like time.com and health.com, according toMoat.
New Decision Makers: The move to Droga5 comes under recently appointed Chief Brand Officer Susan Canavari (research here).
270 Park Ave.
New York, NY 10017
Chief Brand Officer – Chase
CMO, JPMorgan Chase & Chief Communications Officer – Chase