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PNC Financial Services Group, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




PNC Financial Services Group, Inc., is a US based financial services group. Their services include, but are not limited to regional banking franchise, specialized financial businesses, and leading asset management and processing businesses.

Main Telephone (412) 762-2000
Main Fax (412) 762-4482
Primary Address
One PNC Plaza
249 Fifth Avenue
Pittsburgh, PA 15222-2707
USA

PNC Financial Services Group, Inc. Contacts

Contacts (5/23)
Name Title State
William D. President & Chief Executive Officer PA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (412) 762-2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One PNC Plaza
249 Fifth Avenue
Pittsburgh, PA
15222-2707
USA

Richard J. Chief Financial Officer PA
Karen L. Executive Vice President, Head, Retail Banking & Chief Customer Officer PA
Vicki H. Chief Human Resources Officer & Executive Vice President PA
Sally M. President, PNC Foundation & Director, Community Affairs, PNC Bank PA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
PNC Bank ********
PNC Financial Services Group, Inc. *******
PNC.com *******

Agency Relationships


Brand Agency Service From To
*** **** *******, ***. Creative, Digital, Experiential, Media Buying, Media Planning, Multicultural, Social 2009 present
*** **** **** AOR - multicultural 2011 present
*** ********* ******** *****, ***. *******, ***. Creative, Digital, Experiential, Media Buying, Media Planning, Multicultural, Social 2009 present
*** ********* ******** *****, ***. **** AOR - multicultural 2011 present
*** ********* ******** *****, ***. ***** ***** Creative 2011 present

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DailyVista

PNC Financial buys Mercantile Bankshares


The Story
To increase its presence in the Mid-Atlantic region, banking firm PNC Financial acquired Mercantile Bankshares for $6 billion, according to The Wall Street Journal.
 
With Mercantile in its fold, Pittsburgh-based PNC is expected to become the nation’s 11th largest bank in terms of deposits. The company will inherit more than $17 billion in assets and 237 Mercantile bank branches in Maryland, Virginia, Washington, D.C. and Pennsylvania.
 
“The combined company will have greater scale and scope to invest in the future,” said Mercantile Chief Executive Officer Edward Kelly in a statement.
 
PNC currently boasts $94.9 billion in assets and has more than 800 bank branches in the Eastern United States.
 
The Research
To delve further into Mercantile’s plans, we spoke with Janice Davis, senior vice president of corporate communications.
 
Davis said it is too early to tell which agency, if any, will handle rebranding duties for the company.
 
“We’ll remain operating as Mercantile until the legal merger closes,” Davis said. Following the merger, the companies will undergo an integration period lasting seven to 10 months.
 
After integration, Mercantile branches will be rebranded as PNC locations, with all consumer marketing materials and other trappings bearing the PNC logo.
 
According to The List database, Baltimore-based Carton Donofrio Partners is Mercantile’s agency of record, an account won last year. The company spends about $600,000 annually on advertising, according to Nielsen Media Research.
 
PNC’s agency of record is Southfield, Mich.-based Doner, an account held since 2001.
 
The Direction
The acquisition presents a ripe opportunity for agencies with branding and direct marketing capabilities to get a foot in the door. We suggest contacting PNC execs in comings weeks, as the company has a major rebranding effort on its hands and no confirmed agencies in sight.