SunTrust Banks, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
SunTrust, based in Atlanta, GA, is one of largest bank holding companies in the country. The company has locations throughout the country, but operates primarily in the Southeastern United States. Consumers, small businesses and large corporations and institutions are provided service through SunTrust's five business units: Commercial, Corporate & Investment, Mortgage, Retail and Wealth & Investment Management.
|Main Telephone||(800) 786-8787|
|Main Fax||(901) 523-3266|
SunTrust Banks, Inc. ContactsContacts (5/54)
|Johnny M.||Chief Executive Officer & Regional President||TN|
Sample of Associated Brands
|Gary P.||Chairman, President & Chief Executive Officer - Central Banking Division||GA|
|Thomas F.||Management Executive, Consumer Banking & Private Wealth||GA|
|Bill R.||President, Chairman & Chief Executive Officer||GA|
|Susan J.||Chief Marketing Officer||GA|
|SunTrust Banks, Inc||*******|
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Digital, Social Opps: SunTrust Bank adds brand, digital exec to marketing team
Subject: Digital, online, social media
Company: SunTrust (Winmo), based in Atlanta, GA is one of the largest bank holding companies in the country, with about $175 billion in assets and 1,500 bank branches across the Southeast.
Opportunity: Named Corinne Cuthbertson as a brand, advertising and digital executive. Cuthertson will report to CMO Susan Somersille Johnson (more here).
Therefore, an agency review may not be imminent, but the addition of Cuthbertson should open up increased digital, social and mobile opportunities in 2016. Note that 352 Media Group, Atlanta handles digital work for the bank.
Experience: Cuthbertson joins SunTrust from NCR, where she served as VP of corporate marketing. Prior to that, she held various marketing positions with Nokia.
Media Spend: According to Kantar Media, SunTrust spent $12.6 million on measured media in 2014 – down from $18.5 million in 2013. Most of 2014′s spend was allocated to radio (38.6%), spot TV (33.1%) and display ads (15.7%). The remainder went to national newspaper (10.7%) and OOH (1.7%).
Digital Breakdown: Moat reports that SunTrust has run 53 display ads on 1,424 publishers so far this year (<1% mobile). Top ad destinations include: 6pm.com, likes,com, glassdoor.com, about.com and ratemyteachers.com (only 1% of these ads were placed site direct). For the same period 2014, 75 creatives were run on 4,592 publihsers (<1% mobile). Even though SunTrust decreased its diplay presence in 2015, the addition of Cuthbertson as a digital marketing executive should indicate that 2016′s display presence could rise back to 2014 levels, so reach out now.
SunTrust Banks, Inc.
303 Peachtree Center Ave.
Atlanta, GA 30308
Susan Somersille Johnson
Executive Vice President & Chief Marketing Officer
Brand, Advertising & Digital Executive