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BB&T | Company Profile, Marketing Contacts, Media Spend, Brands

Headquartered in Winston-Salem, NC, BB&T corporation is a leading financial holding company offering wealth management, banking, lending, insurance and trust services. BB&T also operates through its subsidiaries: Liberty Mortgage Corporation, Lendmark Financial Services, Grandbridge Real Estate Capital and Regional Acceptance Corporation.

Main Telephone (703) 241-4866
Main Fax (703) 241-3090
Primary Address
6400 Arlington Boulevard
Falls Church, VA 22042

BB&T Contacts

Contacts (5/35)
Name Title State
Donta' W. Chief Client Experience Officer GA
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (770) 535-8000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 6400 Arlington Boulevard
Falls Church, VA

Chris H. Chief Operating Officer NC
Kelly K. Chairman & Chief Executive Officer NC
Daryl B. Chief Financial Officer & Senior Executive Vice President NC
Scott S. Market President NC

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
BB&T Corporation *******

Agency Relationships

Brand Agency Service From To
**&* *********** **** Direct Marketing, digital unknown present
**&* *********** ******* ****** *******, ***. Creative, Media Buying, Media Planning unknown present
**&* *********** ***** digital unknown present

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BB&T promotes vet to Multicultural Markets Manager

BB&T names banking veteran Lobo to lead Multicultural Markets group: Financial services company BB&T has named Luis Lobo as its Multicultural Markets manager.

Lobo, a 28-year veteran of BB&T, previously served as regional president in the Washington, D.C. market.

“Luis brings a passion to serving our multicultural clients and has led one of our best performing regions in Washington, D.C.,” President of Community Banking Ricky Brown stated in a release. “He is well-suited to amplify our efforts and capitalize on the explosive growth in this very important business segment.”

BB&T reports that it operates more than 260 Multicultural Banking Centers in ethnic communities across its network, with close ties to the Hispanic community.

The company also offers a Spanish language website,, a Spanish language client support services line and employs multilingual customer support representatives.

WinmoEdge reached out to BB&T for additional information but hasn’t received a response.

Overall, Winston-Salem, N.C.-based BB&T operates about 1,800 financial centers in 12 states and Washington, D.C.

In July, the company announced that Cynthia Williams will lead its corporate branding, product marketing and advertising teams (WinmoEdge article). She also will continue to serve as chief communications officer, a position she has held since 2009.

According to The List, Winston-Salem-based Makin' It Work Pronto! has helped BB&T with its multicultural efforts since 2002.

Nielsen reports that BB&T allocated almost $21 million towards advertising in 2010, with the majority – about $15.3 million – being spent on spot television ads. About $2.4 million was also put towards spot radio ads and another $1 million was put towards outdoor ads.

BB&T Corporation
200 West Second St.
Winston-Salem, NC 27101
(336) 733-2000

Luis Lobo
Multicultural Markets Manager
(336) 733-2000

Cynthia Williams
Executive Vice President & Chief Corporate Communications Officer
(336) 733-1478
Steven Wiggs
Senior Executive Vice President & Chief Marketing Officer
(336) 733-2000
Jon Bass
Senior Executive Vice President & Director, Marketing & Advertising Strategy
(336) 733-2000
Maria Lachapelle
Vice President, Corporate Communications
(336) 733-1472