Associated Banc-Corporation | Company Profile, Marketing Contacts, Media Spend, Brands
Associated Banc-Corporation, headquartered in Green Bay, WI, is a holding company for a large number of Associated Bank branch locations and located throughout Minnesota, Wisconsin, and Illinois.
|Main Telephone||(920) 431-8849|
|Main Fax||(920) 491-7010|
Associated Banc-Corporation ContactsContacts (4)
|Scott H.||Executive Vice President & Chief Credit Officer||WI|
Sample of Associated Brands
|Christopher P.||Senior Vice President & Chief Marketing Officer||WI|
|David S.||Executive Vice President & Head, Retail Banking||WI|
|LaDonna R.||Vice President & Sales Integration Manager - Multicultural & Affordable Lending||WI|
Who is the Executive Vice President & Chief Credit Officer of Associated Banc-Corporation?
Who is the marketing contact for banking in WI
What is the email of the Senior Vice President & Chief Marketing Officer of Associated Banc-Corporation?
What is direct phone of the Executive Vice President & Head, Retail Banking of Associated Banc-Corporation?
Who is the AOR - creative, media buying & planning, social agency of Associated Banc-Corporation?
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Forecasted: Associated Bank hires new AOR after hiring CMO
Subject: Digital, social media, online advertising, print, outdoor, TV, radio
Company: Associated Bank, Wisconsin's largest bank, with total assets of $26 billion. It has more than 200 banking locations throughout Wisconsin, Illinois and Minnesota, and commercial financial services in Indiana, Michigan, Missouri, Ohio and Texas.
Opportunity: Hired Minneapolis-based here). Therefore, your approach should center on high ROI digital and millennial focused strategies.
Incumbent: Milwaukee-based Laughlin Constable since 2003.
Media Spend: Like last year, Associated Bank has launched a big ad push for the fall, CFO Chris Niles said during AB’s second quarter earnings call. With fall already upon us, look towards securing ad dollars for spring, because the bank tends to skew spending towards the end of Q1 and beginning of Q2, as well.
Overall, Associated Bank allocated $23 million towards business development and advertising last year, up $2 million, or 10%, from 2012. The increase was related to spot TV, local radio, newspaper and outdoor ad buys for the “brand campaign that featured Green Bay Packers quarterback Aaron Rodgers.
1200 Hanson Road
Green Bay, WI 54304
Senior Vice President & Chief Marketing Officer
Associate Vice President, Senior Marketing Specialist & E-Commerce Marketing