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Associated Banc-Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Associated Banc-Corporation, headquartered in Green Bay, WI, is a holding company for a large number of Associated Bank branch locations and located throughout Minnesota, Wisconsin, and Illinois.

Main Telephone (920) 431-8849
Main Fax (920) 491-7010
Primary Address
2241 Main Street
Green Bay, WI 54301
USA

Associated Banc-Corporation Contacts

Contacts (4)
Name Title State
Scott H. Executive Vice President & Chief Credit Officer WI
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (920) 431-8849
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2241 Main Street
Green Bay, WI
54301
USA

Christopher P. Senior Vice President & Chief Marketing Officer WI
David S. Executive Vice President & Head, Retail Banking WI
LaDonna R. Vice President & Sales Integration Manager - Multicultural & Affordable Lending WI

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Associated Banc-Corporation *******

Agency Relationships


Brand Agency Service From To
********** ****-*********** ***** + ***** AOR - creative, media buying & planning, social 2014 present

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Recent Discussions

Who is the Executive Vice President & Chief Credit Officer of Associated Banc-Corporation?

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What is the email of the Senior Vice President & Chief Marketing Officer of Associated Banc-Corporation?

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Who is the AOR - creative, media buying & planning, social agency of Associated Banc-Corporation?

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DailyVista

Forecasted: Associated Bank hires new AOR after hiring CMO


Subject: Digital, social media, online advertising, print, outdoor, TV, radio

Company: Associated Bank, Wisconsin's largest bank, with total assets of $26 billion. It has more than 200 banking locations throughout Wisconsin, Illinois and Minnesota, and commercial financial services in Indiana, Michigan, Missouri, Ohio and Texas.

Opportunity: Hired Minneapolis-based here). Therefore, your approach should center on high ROI digital and millennial focused strategies. 

Additional Insight

Incumbent: Milwaukee-based Laughlin Constable since 2003.

Media Spend: Like last year, Associated Bank has launched a big ad push for the fall, CFO Chris Niles said during AB’s second quarter earnings call. With fall already upon us, look towards securing ad dollars for spring, because the bank tends to skew spending towards the end of Q1 and beginning of Q2, as well.

Overall, Associated Bank allocated $23 million towards business development and advertising last year, up $2 million, or 10%, from 2012. The increase was related to spot TV, local radio, newspaper and outdoor ad buys for the “brand campaign that featured Green Bay Packers quarterback Aaron Rodgers.

Associated Banc-Corporation 
1200 Hanson Road
Green Bay, WI 54304
(920) 491-7000 

Christopher Piotrowski
Senior Vice President & Chief Marketing Officer
(920) 491-7000
christopher.piotrowski@associatedbank.com

Dan Walsh
Associate Vice President, Senior Marketing Specialist & E-Commerce Marketing
(920) 491-7000
dan.walsh@associatedbank.com