Transamerica Corporation | Company Profile, Marketing Contacts, Media Spend, Brands
Transamerica Corporation is a holding company for various life insurance companies and investment firms. The companies under the Transamerica Corporation umbrella offer various insurance related financial services. Transamerica Corporation is headquartered in Los Angeles, CA. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **
|Main Telephone||(213) 742-2111|
|Main Fax||(213) 741-6869|
Transamerica Corporation ContactsContacts (5)
|Laura S.||Head, Internal Communications||CA|
Sample of Associated Brands
|David M.||Chief Marketing Officer||FL|
|Bill T.||Senior Vice President, Marketing||CA|
|Marcia M.||Vice President, Marketing||CA|
|Shawn K.||Director, Engagement Marketing||CA|
Who is the Head, Internal Communications of Transamerica Corporation?
Who is the marketing contact for brokerage & investment services in CA
What is the email of the Chief Marketing Officer of Transamerica Corporation?
What is direct phone of the Senior Vice President, Marketing of Transamerica Corporation?
Who is the media buying & planning agency of Transamerica Corporation?
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Transamerica hires Integer Group as lead brand agency, look for spending to target diverse markets
Subject: Cable TV, network TV, online advertising, mobile, social media
Company: Transamerica, Los Angeles-based insurance and investment solutions company
Opportunity: Hired Omnicom’s The Integer Group as lead brand agency to help build the privately-owned brand with consumers, intermediaries and employers, according to a statement. Spending should continue to skew towards TV, but expect higher digital investments to continue as Transamerica engages a wide customer range. Look for opportunities across display, mobile and social media, for example.
Media Spend: Transamerica has made larger measured media investments year-over-year since 2011, when it only spent $7.3 million on advertising, according to Kantar Media. Last year, the company spent $22.3 million, up fro $17.2 million, skewing towards cable TV and network TV ads.
Marketing Strategy: Spending last year backed Transamerica’s “statement.
Agency Relationship: WPP’s Mindshare handles Transamerica’s planning and buying, according to The List.
1150 South Olive St.
Los Angeles, CA 90015
Senior Vice President, Marketing
Assistant Vice President, Marketing & Brand Management