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Transamerica Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Transamerica Corporation is a holding company for various life insurance companies and investment firms. The companies under the Transamerica Corporation umbrella offer various insurance related financial services. Transamerica Corporation is headquartered in Los Angeles, CA. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (213) 742-2111
Main Fax (213) 741-6869
Primary Address
1150 South Olive Street
Los Angeles, CA 90015
USA

Transamerica Corporation Contacts

Contacts (5)
Name Title State
Laura S. Head, Internal Communications CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (213) 742-2111
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1150 South Olive Street
Los Angeles, CA
90015
USA

David M. Chief Marketing Officer FL
Bill T. Senior Vice President, Marketing CA
Marcia M. Vice President, Marketing CA
Shawn K. Director, Engagement Marketing CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Transamerica Corporation ********

Agency Relationships


Brand Agency Service From To
************ *********** ********* media buying & planning unknown present
************ *********** ********* media buying & planning unknown present

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Who is the Head, Internal Communications of Transamerica Corporation?

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What is the email of the Chief Marketing Officer of Transamerica Corporation?

What is direct phone of the Senior Vice President, Marketing of Transamerica Corporation?

Who is the media buying & planning agency of Transamerica Corporation?

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DailyVista

Transamerica hires Integer Group as lead brand agency, look for spending to target diverse markets


Subject: Cable TV, network TV, online advertising, mobile, social media

Company: Transamerica, Los Angeles-based insurance and investment solutions company

Opportunity: Hired Omnicom’s The Integer Group as lead brand agency to help build the privately-owned brand with consumers, intermediaries and employers, according to a statement. Spending should continue to skew towards TV, but expect higher digital investments to continue as Transamerica engages a wide customer range. Look for opportunities across display, mobile and social media, for example.

Additional Insight

Media Spend: Transamerica has made larger measured media investments year-over-year since 2011, when it only spent $7.3 million on advertising, according to Kantar Media. Last year, the company spent $22.3 million, up fro $17.2 million, skewing towards cable TV and network TV ads.

Marketing Strategy: Spending last year backed Transamerica’s “statement

Agency Relationship: WPP’s Mindshare handles Transamerica’s planning and buying, according to The List. 

Transamerica Corporation
1150 South Olive St.
Los Angeles, CA 90015 
(213) 742-2111

Bill Tate
Senior Vice President, Marketing
(213) 742-3371
bill.tate@transamerica.com

Mitzi Takeuchi
Assistant Vice President, Marketing & Brand Management
(213) 742-2111
mitzi.takeuchi@transamerica.com