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American International Group, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




American International Group, Inc., through its subsidiaries, is engaged in a range of insurance and insurance-related activities in the United States and abroad. Commonly known as AIG, the company offers life and property insurance, retirement and financial services, and asset management. American International Group, Inc. is headquartered in New York, NY.

Main Telephone (212) 770-7000
Main Fax (212) 509-9705
Primary Address
180 Maiden Lane
New York, NY 10038
USA

American International Group, Inc. Contacts

Contacts (5/22)
Name Title State
David M. Chief Marketing Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 770-7000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 180 Maiden Lane
New York, NY
10038
USA

Geoffrey C. Deputy Chief Investment Officer - Public Markets NY
James A. President, Internal Communications NY
Peter H. President & Chief Executive Officer NY
Phil F. Chief Information Officer NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
American International Group, Inc. *******

Agency Relationships


Brand Agency Service From To
******** ************* *****, ***. **** web-to-print systems, digital print 1993 present
******** ************* *****, ***. ******-********** public relations unknown present
******** ************* *****, ***. ***** & *******, ***. public relations 2009 present

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DailyVista

Sponsorship, Event Opps: AIG Advisor Group names PR AOR


Subject: PR, media relations, brand promotion

Company: AIG Advisor Group, a group of four broker-dealers (FSC Securities, Royal Alliance Associates, SagePoint Financial and Woodbury Financial Services) that is among the largest in the US. It’s a subsidiary of American International Group (AIG).

Opportunity: AIG has selected KCD PR (San Diego) as its PR AOR.  Kevin Dinino, president of KCD PR, said the firm looks forward to communicating AIG’s “four voices and one focus” to independent financial advisors. KCD PR will help elevate and promote the AIG brand using its “advanced capabilities in public and media relations,” according to Jim Brown, EVP of marketing for AIG.  As with most PR agency hires, look to secure higher spending behind events and sponsorships targeted to AIG’s core investor audience. 

Additional Insight

Incumbent: According to The List,    

Media Spend: According to Kantar Media, AIG spent $40.6 million on measured media in 2013. AIG spent a little over half of this, $22.3 million, on broadcast ads. The remainder was allocated to print ($8.7 million); digital ($6.1 million); and radio ($3.5 million).

Note that, according to Moat, 16% of AIG’s standard display ads are purchased directly from the publisher. Top ad destinations include: fastcompany.com, foxnews.com and univision.com.

AIG Advisor Group 
One World Financial Center
New York, NY 10281
(212) 770-7000

Jon Diat 
Vice President, Media Relations
(212) 770-7000
jon.diat@aig.com

Mark Clowes
Director, Global Branding
(212) 770-3148
mark.clowes@aig.com