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BlackRock, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




BlackRock, headquartered in New York City is a leader in investment management, risk management and advisory services for institutional and retail clients worldwide. BlackRock offers products that span the risk spectrum to meet clients' needs, including active, enhanced and index strategies across markets and asset classes. Products are offered in a variety of structures including separate accounts, mutual funds, iShares (exchange-traded funds), and other pooled investment vehicles.

Main Telephone (212) 754-5300
Main Fax (212) 754-8775
Primary Address
40 East 52nd Street
New York, NY 10022
USA

BlackRock, Inc. Contacts

Contacts (5/32)
Name Title State
Larry F. Chairman & Chief Executive Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 754-5300
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 40 East 52nd Street
New York, NY
10022
USA

Bennett G. Chief Risk Officer NY
Jim B. Managing Director & Global Head, Corporate Communications & Interim Chief Marketing Officer NY
Jason H. Global Head, Media NY
Stephanie L. Vice President, Digital Marketing NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
BlackRock, Inc. *******
iShares ********
BlackRock Solutions *
Aladdin *
Hedge Management *

Agency Relationships


Brand Agency Service From To
********* ********* ****** & ****** AOR - creative unknown present
********* ********* ********* media buying & planning 2014 present
*********, ***. ****** & ****** AOR - creative unknown present
*********, ***. ********* media buying & planning 2014 present
*********, ***. ***** **** creative, digital unknown present

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Recent Discussions

Who is the Chairman & Chief Executive Officer of BlackRock, Inc.?

Who is the marketing contact for brokerage & investment services in NY

What is the email of the Chief Risk Officer of BlackRock, Inc.?

What is direct phone of the Managing Director & Global Head, Corporate Communications & Interim Chief Marketing Officer of BlackRock, Inc.?

Who is the AOR - creative agency of BlackRock, Inc.?

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DailyVista

Rumor: BlackRock shifts media account?


Subject: TV, print, digital

Company:  BlackRock, the world's largest asset manager

Opportunity: We’re hearing that WPP’s efforts continue to boost global awareness of BlackRock’s full service offerings – not just traditional asset management. 

Additional Insight

Incumbent:  According to The List, WPP sibling iShares, which had worked with the WPP agency. iShares is the world's largest family of exchange traded funds (ETF).

Decision Makers: In March, Scott Roen joined BlackRock as managing director and head of digital marketing. PR veteran Linda Robinson, a director on BlackRock's board since 2004, became senior managing director and global head of marketing and communications in May 2011, as part of a larger push to elevate the asset manager's presence after its merger with Barclays Global Investors. 

Agency Relationship: WPP's Ogilvy is BlackRock’s creative AOR, The List reports. 

Media Spend: Kantar Media reports that BlackRock allocated $72.1 million last year, 51% more than the $48 million spent in 2012, which was 98% higher than 2011′s spending. Ad dollars skew towards cable, network, national newspaper and display.

scott.roen@blackrock.com