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American Family Insurance Group | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Madison, WI, American Family Insurance Group is a mutual property and casualty insurer. American Family offers vehicle, home, property, health, life and business insurance as well as loans and annuities.

Main Telephone (608) 249-2111
Main Fax (608) 243-4920
Primary Address
6000 American Parkway
Madison, WI 53783
USA

American Family Insurance Group Contacts

Contacts (5/29)
Name Title State
Gerry B. Chief Sales Officer WI
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (608) 249-2111
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 6000 American Parkway
Madison, WI
53783
USA

Telisa Y. Chief Marketing Officer WI
Kristin K. Chief Information Officer WI
David H. Chief Strategy Officer WI
Jack S. Chairman, Chief Executive Officer & President WI

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
American Family Brokerage *
American Family Financial Services *
American Family Insurance Company ********
American Family Life Insurance Company *
American Family Mutual Insurance Company *******

Agency Relationships


Brand Agency Service From To
******** ****** ********* ******* ********* media buying & planning unknown present
******** ****** ********* ***** ********* media buying & planning unknown present
******** ****** ********* ***** **** ********* AOR - creative 2014 present
******** ****** ****** ********* ******* ********* media buying & planning unknown present

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DailyVista

New Biz Brief: American Family Insurance names new national ad AOR


Subject: broadcast, print, digital, social media, radio, multicultural

Company: American Family Insurance, headquartered in Madison, Wis.

Opportunity: American Family Insurance announced earlier today that it has named BBDO New York as its new national ad AOR. The Omnicom agency was chosen to take the company’s marketing platform of inspiring, protecting and restoring dreams “to the next level” and to help American Family differentiate from its competitors. Readers, particularly those with multicultural reach, that can help the challenger brand build awareness and appeal should reach out. We hear that RFPs went out for Q1 already. 

Additional Insight

Incumbent:  

Media Spend: Kantar Media reports America Family’s 2013 measured media spend at $86.4 million. The insurer’s two biggest spend categories are: broadcast ($38.2 million) and radio ($30.5 million). The remainder of the spend was allocated to digital ($8.3 million), print ($7.9 million) and out-of-home ($1.5 millon).

Other Agency Relationships: MXM Hyperfactory (mobile), according to The List. 

American Family Insurance 
6000 American Pkwy.
Madison, WI 53783
(608) 249-2111

Telisa Yancy 
Vice President, Marketing
(608) 249-2111
tyancy@amfam.com