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Visa, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Visa, based in San Francisco, CA, is a world leader in the payment processing industry. The company operates consumer payment systems connecting cardholders, merchants and financial institutions through their payments network. Visa cards are accepted at locations and ATMs worldwide.

Main Telephone
Main Fax (650) 432-8100
Primary Address
Post Office Box 8999
San Francisco, CA 94128-8999
USA

Visa, Inc. Contacts

Contacts (5/68)
Name Title State
Vasant P. Chief Financial Officer CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (650) 432-3200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 8999
San Francisco, CA
94128-8999
USA

Ryan M. President CA
Ellen R. Chief Enterprise Risk Officer CA
Chris C. Chief Digital Officer & Head, New Platform Marketing Transformation CA
Lynne B. Chief Marketing & Communications Officer CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Visa, Inc. ********
Visa Signature Card ******

Agency Relationships


Brand Agency Service From To
**** ********* **** *** creative unknown present
**** ********* **** **** online & mobile unknown present
**** ********* **** ***** **** digital unknown present
**** ********* **** **** ********* AOR - creative unknown present
**** ********* **** *** ********* *** ********* creative unknown present

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DailyVista

Score 71 – Account in Jeopardy: Visa hires new CMO


Subject: TV, online, digital, social media, print, magazine, radio, outdoor, sponsorship

Company: 

Opportunity: After moving media to Publicis's invited roster shops last summer to promote Visa’s 2016 Olympics sponsorship.

Sellers – Visa’s ad budget is dominated by sports buys and has been moving to higher ROI digital (partnership

Additional Insight

Experience: Most recently, Biggar was Time Inc.’s EVP  of consumer marketing and revenue for about two years. Before that, she spent more than 20 years at American Express, culminating as EVP and general manager for international card products and experiences. 

Media Spend: In the US, Visa allocated $113 million towards measured media last year, about 20% less than 2013, Kantar Media reports. Leading the way was broadcast, at about 80% of spending, followed by display, OOH and local radio. 

TV Breakdown: Last year, Visa spent $39.6 million on national TV, most of which was allocated after October, iSpot.tv reports. For comparison, spending rose to almost $58 million in 2014 to support the Winter Olympics partnership.

Digital Breakdown: Visa has spent about $10 million annually on display since 2013, according to Kantar Media. Last year, most ads were placed site direct and targeted yahoo.com and msn.com. Other top sites included drugereport.com, engadget.com, aol.com, foxnews.com and foxsports.com. 

Winmo profile)
1 Market Street
Suite 600
San Francisco, CA 94105 
(650) 432-3200

Lynne Biggar
Chief Marketing Officer
(650) 432-3200
lbiggar@visa.com

Lara Hood Balazs
Senior Vice President & Head, North America Marketing
Direct Dial:(650) 432-1239
lbalazs@visa.com