First Data Corporation | Company Profile, Marketing Contacts, Media Spend, Brands
First Data Corporation operates electronic commerce, payment services and customer account management businesses. The company functions in four segments: Payment Services, Merchant Services, Card Issuing Services, and All Other and Corporate. First Data Corportation is based in Greenwood Village, CO.
|Main Telephone||(303) 967-8000|
|Main Fax||(303) 889-6099|
First Data Corporation ContactsContacts (5/20)
|Joseph P.||Vice Chairman||TN|
Sample of Associated Brands
|Himanshu P.||Executive Vice President & Chief Financial Officer||TN|
|Brian G.||President, First Data Canada||ON|
|Frank B.||Chairman & Chief Executive Officer||GA|
|First Data Corporation||******|
|First Data Solutions||*|
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Score 70 – Account in Jeopardy: Struggling payment processor First Data hires new CMO
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Company: First Data, struggling payment processing company owned by private equity firm Kohlberg Kravis Roberts (KKR).
Opportunity: The nation’s largest payment processor hired financial marketing veteran Gretchen Garrigues as chief marketing officer to lead global efforts, including corporate and product marketing, branding, innovation and thought leadership. First Data, which has
Key to Know
CMO’s Experience: Garrigues joins Atlanta-based First Data with a deep financial services background and leadership skills developed during a long career with GE Capital, where she began in 1997. Most recently, she was senior marketing manager of global strategic marketing, leading strategic planning, new product development, market intelligence and customer insights.
Expanding Services: First Data’s core business is processing credit card payments and managing ATMs, but it’s shifting strategy to include additional services for businesses. To help spur this shift along, KKR is raising $3.5 billion in a private sale of its stock to improve First Data’s finances after years of repeated losses. Before 2007, First Data made $1 billion a year in profits, now it sits in about $23 billion in debt.
Also, First Data has been increasing its MPOS presence to catch up to rivals Square and Paypal. Last year, the company Clover, which targets small businesses, to offer merchants a one-stop-shop payments and loyalty software and hardware solution.
Media Spend: First Data’s measured media spending has dropped year-over-year since at least 2011, falling to $776,000 last year from $3.6 million in 2011, according to Kantar Media. Search makes up the bulk of First Data’s spending, followed by magazines and spot TV ads.
Agency Relationships: SapientNitro has been First Data’s strategy, creative and media AOR since 2011, according to The List.
First Data Corporation
5565 Glenridge Connector
Atlanta, GA 30342
Chief Marketing Officer
Director, Product Marketing – Global Information & Analytics