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Aetna, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Aetna, Inc. is one of the nation's leading diversified health care companies, providing information and resources for the health care, dental, pharmacy, group life and disability insurance and employee benefits sectors. Aetna, headquartered in Hartford, CT, is the first national, full-service health insurer to provide consumer-controlled health plans and benefits through employers in all 50 states.

Main Telephone (860) 273-0123
Main Fax (860) 273-3971
Primary Address
151 Farmington Avenue
Hartford, CT 06156
USA

Aetna, Inc. Contacts

Contacts (5/36)
Name Title State
Harold P. Executive Vice President & Chief Medical Officer CT
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (860) 273-0123
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 151 Farmington Avenue
Hartford, CT
06156
USA

Karen L. President CT
Mark B. Chairman & Chief Executive Officer CT
Shawn G. Executive Vice President & Chief Financial Officer CT
Jean L. Senior Vice President & Chief Investment Officer CT

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Aetna, Inc. ********
Aetna.com ******

Agency Relationships


Brand Agency Service From To
*****, ***. ******** ****** Creative unknown present
*****, ***. ****** ********* AOR - creative 2010 present
*****, ***. ********** creative, digital 2012 present
*****, ***. ****** & ****** direct 2012 present
*****, ***. ****** & ****** creative 2012 present

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DailyVista

Aetna expands OgilvyOne’s role beyond B2B communications


Company: Aetna

New
Agency / Responsibilities: WPP’s OgilvyOne

Scope of Work: In addition to serving as AOR for all B2B communications, OgilvyOne now handles Aetna’s consumer brand business.

Additional Insight:
This follows the launch of “Our Healthy,” Aetna’s first corporate campaign, which coincided with the implementation of The Affordable Care Act. The legislation requires that U.S. citizens have health insurance or pay a penalty, meaning thousands of consumers will shop for health insurance for the first time.

 

The campaign, an extension of the “What’s Your Healthy” consumer campaign, was created by New York-based OgilvyOne. It will run in print, online and on mobile through the end of the year.

 

“What’s Your Healthy?” and “Our Healthy” are part of a $50 million marketing and advertising strategy, according to .