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The Travelers Companies, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




The Travelers Companies, Inc. offers liability and casualty, property, workers' compensation, auto, marine, and other commercial coverage to companies of all sizes in the United States and select international markets. The company headquarters are located in St. Paul, MN.

Main Telephone (860) 277-0111
Main Fax (860) 954-8497
Primary Address
One Tower Square
Hartford , CT 06183
USA

The Travelers Companies, Inc. Contacts

Contacts (5/21)
Name Title State
Brian M. President & Chief Operating Officer CT
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (860) 277-0111
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Tower Square
Hartford , CT
06183
USA

Lisa C. Chief Marketing & Communications Officer CT
Jay B. Vice Chairman & Chief Financial Officer CT
Madelyn L. Chief Information Officer & Executive Vice President CT
John C. Executive Vice President, Human Resources CT

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
The Travelers Companies, Inc. ********
Travelers Auto Insurance *****

Agency Relationships


Brand Agency Service From To
*** ********* *********, ***. **** ***** *** AOR - creative 2015 present
*** ********* *********, ***. ********** Creative, Digital, Social unknown present
*** ********* *********, ***. ********* | ***** Digital, Media Buying, Media Planning, Social 2012 present
*** ********* *********, ***. ******* *** Digital 2016 present
********* **** ********* ********* | ***** Digital, Media Buying, Media Planning, Social 2012 present

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WinmoEdge

Digital, TV Opps: Travelers Insurance consolidates digital media at MediaVest


Subject: Digital, online, sponsorship, golf

Company: Winmo profile), Hartford, Conn.-based insurance company. It sells various policies to SMBs and large companies, and home and car insurance to individuals. 

Opportunity: Consolidated digital planning and buying at Digitas, NY, which still handles digital creative and social media.

Q2 is Travelers’ top buying period, so MV will likely be busy over the next few weeks. However, it’s still worth making introductions now to secure potential last minute Q2 buys, along with Q3 and Q4 dollars. Keep in mind that Travelers’ new campaign, the first from new creative AOR here), appears to be targeting a wider (read: younger, less Boomer men focused) male and female consumer mix than the insurer has gone after in the past. Also, the insurer’s video ad presence was much higher in Dec-Jan compared to past years. 

Additional Insight

Media Spend: Travelers' spent $28.6 million on measured media through Q3 last year, about even with the $36.5 million allocated for all of 2014. About half of last year’s ad budget supported display ads. The remaining half went mostly to network TV, cable TV and magazine placements.

TV Breakdown: Since June 26, when the new TV ads broke, $4.8 million has supported the campaign (see breakdown right), almost all of which has gone to PGA Tour related programming. This makes sense considering the insurer has title sponsorship for the Travelers Championship and is the “Official Property Casualty Insurance Provider of the PGA TOUR, Web.com and Champions Tour.”

This is a huge jump in spending over the prior year period, when only $760,000 supported national TV placements, iSpot.tv reports.

Digital Breakdown: During the same period over the last year, banners, high impact and video ads have appeared on 1,501 publishers (<1 mobile), 78% of which were placed programmatically versus site direct. Ads are running mostly on news, sports, travel and entertainment publishes, according to Moat. Top sites include foxnews.com, foxsports.com, yardbarker, usatoday.com, cnttraveler.com, pgatour.com, weather.com,  bloomberg.com and cosmopolitan.com. 

Winmo profile)
One Tower Square
Hartford , CT 06183 
(860) 277-0111

Lisa Caputo
Chief Marketing & Communications Officer
(860) 277-0111
lcaputo@travelers.com

John Morris
Vice President, Advertising & Media
(860) 277-0111
jfmorris@travelers.com 

Travelers MediaVest, NY Team Below

Nikki Pavoggi
Vice President & Director, Connections
(212) 468-4000
nikki.pavoggi@mediavestww.com

Daniel Kim
Senior Analyst, Programmatic & Paid Social
(212) 468-4000
danielb.kim@mediavestww.com

Lindsay Chase
Manager, Connections – MediaVest
(212) 468-4000
lindsey.chase@mediavestww.com

Alexandra Budd
Junior Connections Associate
(212) 468-4000
alexandra.budd@mediavestww.com

Christopher Rom
Junior Associate
(212) 468-4000
christopher.rom@mediavestww.com