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The Travelers Companies, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




The Travelers Companies, Inc. offers liability and casualty, property, workers' compensation, auto, marine, and other commercial coverage to companies of all sizes in the United States and select international markets. The company headquarters are located in St. Paul, MN.

Main Telephone (860) 277-0111
Main Fax (860) 954-8497
Primary Address
One Tower Square
Hartford , CT 06183
USA

The Travelers Companies, Inc. Contacts

Contacts (5/23)
Name Title State
Brian M. President & Chief Operating Officer CT
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (860) 277-0111
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Tower Square
Hartford , CT
06183
USA

Lisa C. Chief Marketing & Communications Officer CT
Jay F. Chairman CT
Jay B. Vice Chairman & Chief Financial Officer CT
Madelyn L. Chief Information Officer & Executive Vice President CT

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
The Travelers Companies, Inc. ********
Travelers Auto Insurance *******

Agency Relationships


Brand Agency Service From To
*** ********* *********, ***. **** ***** *** AOR - creative 2015 present
*** ********* *********, ***. ********** Creative, Digital, Social unknown present
*** ********* *********, ***. ********* | ***** Digital, Media Buying, Media Planning, Social 2012 present
*** ********* *********, ***. ******* *** Digital 2016 present
********* **** ********* ********* | ***** Digital, Media Buying, Media Planning, Social 2012 present

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DailyVista

TV, Digital Opps: Travelers launches first work from new AOR


 

Subject: Digital, online, sponsorship, golf

Company: Travelers, Hartford, Conn.-based insurance company. It sells various policies to SMBs and large companies, and home and car insurance to individuals. 

Update (6/29): In February, Travelers named a new AOR (more below). Now, the first work from Omnicom’s Mediapost reports that other high-value programming opportunities are also being considered

Below was originally published 2/3:

Opportunity: Hired MediaVest.

Additional Insight

Incumbent: Publicis's Fallon, which had the account for about 10 years. 

Media Spend: For 2014, Travelers' spent $45.7 million on measured media, compared to $39.2 million and $70.6 million for all of 2013 and 2012, respectively, according to Kantar Media. 2014 media investments skewed heavily towards towards search and display ads, followed by network TV and magazine buys. National TV buys skew towards heavily golf related programming, such as Golf Channel and CBS for last year's iSpot.tv reports (2014 breakdown right).

Digital Breakdown: Per Moat, Travelers has run 101 standard display ads on 3,411 publishers so far this year. Top ad destinations include: pgatour.com, bloomberg.com and businessweek.com – none of which should be a shock given Travelers PGA sponsorship. This is up from the same period 2014, when 64 ads were run on 2,464 publishers. Moat also reports that the ads have been placed on sites more tailored to a golf audience. 

The Travelers Companies
One Tower Square
Hartford , CT 06183 
(860) 277-0111

Lisa Caputo
Chief Marketing & Communications Officer
(860) 277-0111
lcaputo@travelers.com

John Morris
Vice President, Advertising & Media
(860) 277-0111
jfmorris@travelers.com